Epic Line-Up Set to Debut at 1st Annual SoCal Music Festival | September 1st from 2pm to Midnight

August 4, 2012

This labor day weekend, San Diego' East Village will be erupting with the sweet spirit of Southern California - an area synonymous with sunshine, music, art, parties, beautiful people, and outdoor activities.  The first annual SoCAL Music Festival is building momentum as it continues to build its epic line-up daily, which is set to take over four stages and five blocks in the neighborhood of East Village on Saturday, September 1st, 2012 from 2:00 PM to Midnight.  Three of the biggest and best known entertainment companies, McFarlane Promotions, RMD Group, and Eventvibe.com invite everyone to experience this ultimate outdoor festival complete with killer performances by world class electronic dance music Artists and renowned bands.

Since the launch of ticket sales in July, SoCAL Music Festival Producers have been continuing to unveil special guest performances to music junkies everywhere. The most recent announcements include: Long Beach, California’s Cold War Kids with their unique sound embracing influences as diverse as Bob Dylan, Billie Holiday, Jeff Buckley, and the Velvet Underground; Too $hort (aka $hort Dog) the godfather of Bay Area hip-hop, the originator of the independent hustle, the controversial youth advocate and the Hugh Hefner of urban America; Krewella,  a trio electro group from Chicago that instantly exploded onto the electro scene with their infectious melodies comprised of snarling dubstep drops, defying the norms in EDM music.

These three special guests join the bill with killer all-star performances by Designer Drugs, Family Wagon, Felguk, Hyena, Norin & Rad and Vokab Kompany. The SoCAL Music Festival anticipates 35 total acts to perform over its four stages make sure to visit SoCalFestival.com for a complete line-up and follow all the excitement on Facebook and Twitter for ticket giveaways, updates and other amazing deals!

California Poppy!!
Along with four separate music stages, there will be interactive art exhibits and SoCAL lifestyle on display throughout the streets! Make sure to stop and smell the flowers as you check out the Psychedelic SoCal Flower inspired to represent a California Poppy. Constructed by over 15 artists, this spinning art installation piece will be formed of common everyday items in most Southern California homes including surf boards, skateboards, bicycle parts and more. This will just be one of several SoCAL masterpieces positioned around every corner.

As if music and art wasn’t enough, the SoCAL Music Festival is partnering with Red Bull San Diego to bring the best and most extreme pro skateboarders to this year’s festival. Get ready for grinding, shredding and all out mayhem in its skateboarding competitions.  There will also be a fireworks display at some point in the evening.

It’s more than a festival, it’s a lifestyle…so come vibe out and experience the largest summer festival in San Diego!  General Admission tickets are $30 and get you into the event and grants you access to all four event stages.  VIP tickets are $55 and get you into the party faster! There will also be a special VIP entrance (no waiting in General Admission lines) as well as access to the exclusive VIP Area and VIP Bars. With tickets selling daily to the SoCAL Music Festival, be purchase your ticket now before prices increases. Main gate is located at 9th and G Street. Please visit SoCALFestival.com for more details or call 619.233.5008.