Stone 16th Anniversary IPA and Stone Enjoy By 09.21.12 IPA Recently Released


August 20, 2012

If you love Indian Pale Ales as much as we do here at SanDiegoVille, you're gonna be pleased as punch to know that Stone Brewing Company has recently released two new IPA's to add to their already awesome collection.  Behold Stone 16th Anniversary IPA and Stone Enjoy By 09.21.12 IPA!!!

Yet another year has passed, and Stone Brewing Co. is yet another year older – 16 to be exact. And what better way to celebrate the company's sweet anniversary than with the release of a deliciously hoppy beer (and a two-day festival)? Stone has released Stone 16th Anniversary IPA, a pale amber IPA with lemon verbena, lemon oil, and a variety of unique hops that give the beer a bitter and citrusy finish.

"Each year we strive to create a uniquely tasty and hoppy beer that allows us to use an assortment of ingredients, and the Stone 16th Anniversary IPA is certainly a testament to our brewing team's goals," says Brewmaster Mitch Steele. "We used a variety of malts, hops and botanicals to create an intense, bitter and refreshing IPA perfect for long summer nights."

Stone Enjoy By 09.21.12 IPA is devastatingly fresh. Yes, devastatingly. Why? It's specifically brewed NOT to last. Imagine a beer that MUST be consumed by the date prominently featured on the front in order to preserve its hoppy goodness. Well Stone fans, imagine no more. Stone Brewing Co. is unleashing said beer in Chicago, New Jersey and Southern California, enter "Stone Enjoy By 09.21.12 IPA." This amazingly fresh double IPA is loaded with hops—11 different varieties to be exact, giving the beer a massive hop profile and a balanced palate of bitterness and dryness.

"At Stone we take freshness seriously, so much so that we laser-etch the Enjoy By date on each bottle," Greg Koch, Stone Brewing Co. CEO and co-founder stated. "However, Stone Enjoy By IPA is a project that takes freshness to an entirely new level."

The "Enjoy By" date printed on each bottle is reflective of a 35-day package-to-drink cycle, meaning to fully maximize the beer's hop glory, it must be consumed before or by the end of the 35-day cycle. And Stone is making sure it will be; on September 22, if any beer remains on the shelf it will be immediately removed. This is an unprecedented feat of coordination by Stone…but this beer is worth it. How can you locate one of these awesomely fresh bottles? Visit www.stonebrewing.com/enjoyby and use the interactive map to find exactly which retailers, restaurants and bars are carrying the beer, either in bottles or on draft. If it looks like Stone Enjoy By 09.21.12 IPA isn't at a location near you don't fret, we will unleash this beer to other markets in the future!

Since Stone Enjoy By 09.21.12 IPA is a very limited release, Stone Brewing Co. will measure "buzz" for the beer through the company's social media platforms: Facebook, Twitter, Instagram (StoneBrewingCo) and the Enjoy By IPA website. Fans of the beer will be able to express their desire to get Stone Enjoy By IPA back in their city by using any or all of these. Hopheads are encouraged to comment, tweet, Instagram, and share with fellow hop enthusiasts in real time, all in one place….ohh, did we mention go to www.stonebrewing.com/enjoyby?

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