Las Vegas Kicks Off Summer Travel Season with Ultimate Cinco De Mayo Bash in San Diego | Friday, May 3rd

Mr. Las Vegasdotcom
April 30, 2013 

Las Vegas, one of the world’s premier travel destinations, launches the summer travel season by encouraging participants to take a swing at an oversized piñata in San Diego's Gaslamp District on Friday, May 3rd. Shaped in the likeness of the destination’s popular ad campaign character, Mr. Las Vegasdotcom, participants will “hit up Las” as they vie for a $5,000 grand prize trip to be booked on All other participants will get a $50 voucher redeemable on the website.

This past January, Las Vegas launched a new ad campaign featuring the Mr. Las Vegasdotcom character. Mr. Las Vegasdotcom is your typical American male who happens to share his name with the website for one of the most famous and popular travel destinations in the world. Shot in a faux documentary style (see sample ad below), the ads follow Las through his daily routine as people pepper him with questions about show tickets, hotel accommodations and more. In response, he refers them to the actual website.

Beyond promoting using the website for booking these activities, the campaign also educates viewers that is the place to find out about Las Vegas’ many amenities and attractions – from the well-known entertainer Celine Dion at Caesars Palace to the secret pizza restaurant at The Cosmopolitan of Las Vegas.

The May 3rd event brings the idea of hitting up Las for the best in Las Vegas to real life.  Beginning at 9 p.m. at the Northeast corner of 5th and J streets in San Diego's Gaslamp District, the scene will include a 16-foot Mr. Las Vegasdotcom piñata highlighted by colorful stage lighting, showgirls, DJ, prizes and promotional giveaways.  In addition, there will be live shots and interviews with Mr. Las Vegasdotcom throughout the evening.  All participants must be 21 years of age or older