The San Diego Union Tribune has purchased Pacific San Diego Magazine for an undisclosed amount, adding the popular monthly publication to its portfolio of lifestyle and entertainment mediums that include Night & Day, Sunday Arts, Weekend, and Discover SD.
In conjunction with the acquisition of Pacific San Diego Magazine, the Union Tribune has hired PacificSD founder David Perloff to the position of executive director of entertainment brands. Perloff founded Pacific San Diego in 2007 as a beach-focused publication. The magazine reports on the San Diego region dining, style, fitness, art, culture and entertainment and has a subscriber base of more than 150,000.
The San Diego Union Tribune was acquired by Tribune Publishing Company (Los Angeles Times, Chicago Times), now known as Tronc, Inc., in May 2015 for $85 million, ending the newspaper's 146 years of private ownership. The Union-Tribune and the Los Angeles Times thereafter were united under a new operating entity known as the California News Group, with both publications under the leadership of Times publisher and CEO Austin Beutner. Soon after the acquisition, the Union Tribune laid off 178 employees and consolidated its printing operations with the Times in Los Angeles. In May 2016, the Union Tribune relocated its office to 600 B Street in downtown San Diego from Mission Valley, where it had been since 1973.
For more information on Pacific San Diego Magazine, visit pacificsandiego.com.