December 11, 2016
Maritza Briceño opened the original El Zarape on Park Boulevard in University Heights in 1997. Along with her husband, the couple opened El Zarape Taqueria in Normal Heights in 2010, but that location is in the process of being sold and, although unaffiliated, will continue to operate under the same name.
The new North Park El Zarape eatery offers a more modern decor than the original. Its condensed menu features El Zarape's much loved dishes, alongside new sought after menu offerings such as bowls, street tacos and TJ dogs, with vegetarian options including potato and soy chorizo rolled tacos and veggie burritos. El Zarape Mexican Eatery is also incorporating a weekend brunch that will serve off-the-menu items (like breakfast carne asada fries!) with an opportunity to quench your thirst with micheladas and Mexican mimosas - champagne with a choice of guava, melon, mango and watermelon juices. The restaurant will also offer wine and champagne, as well as SoJu Bloody Mary's and Drunken Horchatas.
"With this new location, we are looking to introduce a new, refreshed approach to our brand that, if accepted by our consumers, will become the margin for new locations to come," continued Briceño.
El Zarape Mexican Eatery will be open from 11am-11pm daily with brunch being served until 4pm on Saturdays & Sundays. Check out the menu below.