Famous Filipino Fried Chicken Returning To San Diego In 2017

December 9, 2016

Philippines-based Max's Restaurant is returning to San Diego and has secured a space in Chula Vista, with the hopes of opening a total of three outposts in America's Finest City. The Filipino fried chicken destination, which started in 1945, currently has more than 200 locations around the globe.

Max’s Restaurant has been serving up Filipino food for more than 70 years. The story of the restaurant franchise, known among Filipinos as "The House that Fried Chicken Built" can be traced to the post-WWII Philippines. After the war, Maximo Gimenez, a Stanford-educated teacher, befriended American troops stationed in Quezon City who would frequently come to his house for a drink, giving Maximo the idea to open a cafĂ©. To help him with his endeavor, his wife and family helped run the space and his niece concocted a special recipe for marinated-then-fried chicken that became popular with locals. The space soon evolved into a restaurant along a popular boulevard and named "Max’s". Today, Max’s Restaurant, owned by Max's Group Inc., has expanded with over 200 branches in the Philippines, Middle East, United States and Canada.

The Chula Vista location will sit at 2127 Olympic Parkway and is anticipated to open in mid-2017. Max’s Group has partnered with family-owned firm De Borja, Inc. to build at least two more new locations in San Diego within the next five years. This is not the first venture into America's Finest City for Max's of Manila, as the company previously had a location at 500 E 8th Street in National City that closed in 2007 and is now Villa Manila. In addition to the famous fried chicken, Max’s also offers traditonal Filipino fare like Pancit noodles, Lumpia egg rolls, Adobo marinated meats and Halo Halo shaved ice.

For more information about Max's of Manila, visit maxsrestaurantusa.com.