The Habit Burger To Open First Location In San Diego's South County

June 26, 2022


American fast-casual chain The Habit Burger is finally opening a location in San Diego's South County.

Founded in Santa Barbara, CA, in 1969, Habit Burger now has more than 300 locations around the United States, China, Cambodia and the United Arab Emirates, although most restaurants are sited in California. The fast-casual eateries offer a menu centered around charbroiled burgers, chicken sandwiches, salads and fries. In March 2020, Yum! Brands, the parent company of Taco Bell and KFC, acquired Habit Burger for $375 million.

After recently debuting the company's 10th area outpost in San Diego's Pacific Beach neighborhood, The Habit Burger has taken over a 2,825 square-foot former Chase Bank within Bonita Point Plaza in Chula Vista. The first South County San Diego outpost, which will be the company's 377th store, will feature a drive through window.

The Habit Burger is expected to open by year's end at 770 Otay Lakes Road in San Diego's South County city of Chula Vista. For more information, visit habitburger.com.