Maiden Coronado is being developed and will be operated by Social Syndicate, a veteran San Diego hospitality company with roughly a dozen restaurants and bars across the county, including Wonderland Ocean Pub, Monarch Ocean Pub, and Grand Ole BBQ. The project represents the group’s most ambitious undertaking to date, both in scale and visibility.
The restaurant is an estimated $10 million project, with the property owner, Ferry Landing Associates, investing approximately $6.4 million to construct the building shell. Social Syndicate is expected to contribute an additional $3 million to $4 million toward the interior buildout and outdoor dining spaces. The structure will span nearly 12,000 square feet, including a 4,300-square-foot wraparound patio designed to maximize waterfront access and panoramic views.
Positioned directly along the bay, Maiden Coronado has been designed to take full advantage of sweeping sightlines of downtown San Diego and the San Diego-Coronado Bridge. Architectural plans call for a contemporary facade finished in engineered teak wood, while the interior will feature soaring 22-foot ceilings. A prominent 42-seat indoor bar will open directly onto the patio, complemented by a secondary outdoor bar with seating for 15.
The development marks the end of a long and complicated chapter for the Ferry Landing site. Under a lease originally executed in the late 1990s, the Port of San Diego required the construction of two waterfront restaurants. While Il Fornaio opened in 1999, the second restaurant never materialized, despite multiple conceptual approvals and revised plans over the years. The Ferry Landing Associates lease was extended to 2049 in 2025, clearing the final hurdles that allowed the Maiden project to move forward.
Maiden Coronado is expected to open in early 2027, bringing new energy to the northern end of Coronado, an area that has historically seen less development than the southern portion of the island. In contrast, the Hotel del Coronado recently completed a $500 million renovation, and additional hospitality projects have clustered near the resort corridor.
Unlike Social Syndicate’s existing concepts, Maiden Coronado is being developed as a standalone flagship restaurant with a broader appeal. The menu is planned as an innovative blend of Southern California and Hawaiian-inspired flavors, with a strong emphasis on seafood. The concept will also include family-friendly options, lighter dishes, fresh fruit offerings, and a vibrant beverage program featuring colorful cocktails and tropical influences. Sports viewing is planned for the bar area, along with occasional acoustic music to complement the waterfront setting.
The scale of the project reflects high expectations for performance. Ferry Landing leadership anticipates Maiden Coronado will operate at the top of the market in terms of sales, serving as a catalyst for further revitalization of the Ferry Landing and reinforcing the destination as more than just a transit hub for ferry passengers.
Once open, Maiden Coronado will finally complete the Port’s long-envisioned waterfront dining pairing at the Ferry Landing, transforming a long-empty parcel into one of the most prominent restaurant locations in San Diego County.
Unlike Social Syndicate’s existing concepts, Maiden Coronado is being developed as a standalone flagship restaurant with a broader appeal. The menu is planned as an innovative blend of Southern California and Hawaiian-inspired flavors, with a strong emphasis on seafood. The concept will also include family-friendly options, lighter dishes, fresh fruit offerings, and a vibrant beverage program featuring colorful cocktails and tropical influences. Sports viewing is planned for the bar area, along with occasional acoustic music to complement the waterfront setting.
The scale of the project reflects high expectations for performance. Ferry Landing leadership anticipates Maiden Coronado will operate at the top of the market in terms of sales, serving as a catalyst for further revitalization of the Ferry Landing and reinforcing the destination as more than just a transit hub for ferry passengers.
Once open, Maiden Coronado will finally complete the Port’s long-envisioned waterfront dining pairing at the Ferry Landing, transforming a long-empty parcel into one of the most prominent restaurant locations in San Diego County.
Originally publishee on January 6, 2026. Information first reported by Lori Weisberg of The San Diego Union-Tribune.
