The ordinance applies specifically to wineries located in unincorporated San Diego County communities such as Ramona, Valley Center, Fallbrook, Bonsall, Rancho Santa Fe, Warner Springs, Julian, Jamul, Alpine, Borrego Springs, and other rural regions governed by the County rather than individual cities. Boutique wineries are generally small-scale wine producers that offer public tasting areas and limited retail operations. Until now, many faced restrictions on amplified entertainment, limiting their ability to host live music events that could enhance the visitor experience and increase revenue.
County officials say the amendment is designed to help local wineries remain financially sustainable amid ongoing challenges including drought conditions, rising water costs, inflation, and broader economic uncertainty. By permitting amplified live music under clearly defined conditions, supervisors framed the change as an economic development tool rather than a relaxation of rural protections.
The ordinance includes guardrails related to noise limits, occupancy, permitting, and licensing requirements to ensure compatibility with neighboring properties. Enforcement mechanisms remain in place for violations.
San Diego’s wine industry has steadily grown over the past two decades, particularly in regions like Ramona Valley and Warner Springs, which have developed reputations as emerging wine destinations. Supporters of the amendment argue that curated music events can transform tasting rooms into destination experiences, encouraging longer visits and repeat tourism.
Importantly, the zoning update does not automatically allow large concerts or unrestricted entertainment. Each winery must still comply with County regulations governing sound levels, event frequency, and operational standards.
With the new rules in place, unincorporated winery operators may now incorporate amplified live music into their business model in a way that County leaders say balances economic growth with rural character preservation.
Originally published on February 11, 2026.