Inspired by a Love for the Sea, Rubio’s Brings Community Together to Celebrate Ocean Preservation | Saturday, May 11th

May 9, 2013

The ocean is the top provider of protein to more than one billion people, covers 71 percent of the planet, and generates most of the Earth’s oxygen.  For these reasons and so many more, Rubio’s has counted the ocean as a source of inspiration since the restaurant’s founding more than 30 years ago. On May 11th, the restaurant known for fish tacos and unique and sustainable seafood dishes will host a beach cleanup and party in Oceanside, Calif., for the San Diego community to come together and celebrate the ocean. The cleanup and party will also launch Rubio’s “Be a Friend to the Ocean” campaign for 2013. This initiative will find the iconic San Diego brand hosting beach cleanups, activities to celebrate the ocean and more, all aimed at engaging and inspiring community members to be a friend of the ocean year-round.

Researchers say the world’s oceans are at a critical point in their existence, from climate changes and ocean acidification, to poor fishing practices and pollution. The actions taken to protect the oceans throughout the next 10 years will determine the state of the oceans for the next 10,000 years. With this in mind, Rubio’s works to be a friend to the ocean year-round with a majority of the seafood being sourced from sustainable fisheries, recycling plastic and glass bottles in restaurants wherever possible, using eco-friendly plates and to-go containers, and supporting ocean focused causes.

After an incredibly successful 2012 World Oceans Day celebration that included record event turnout and more than 16,000 tote bags given away, Rubio’s is taking its “Be a Friend to the Ocean” campaign to the next level. With more than 1,000 community members expected to join in the festivities at the Oceanside Pier Amphitheatre (200 N the Strand, Oceanside, CA 92054) on May 11th, the celebration will kick off at 10 a.m. with a beach cleanup followed by the party at 11 a.m., which will include free lunch for all attendees, cooking demonstrations, complimentary surf lessons and face painting, an extreme bocce ball tournament, beach games and art exhibitions comprised of trash from local-area artists. San Diego’s own FM 94/9 will be on hand, as will two Southern California bands, Jet West and Bad Neighbors, to perform live.

Rubio’s other plans leading up to World Oceans Day include:

·         In-Store Donation Opportunity – During the month of May, Rubio’s will offer $1 off of its new Chimichurri salmon entrée as part of its Get $1 or Give $1 initiative. Upon purchase of the new Chimichurri, guests will be given the opportunity to be a friend to the ocean and donate the dollar saved to The Ocean Project.

·         Ocean-Themed Online Game – Guests, fans, friends and ocean enthusiasts are invited to visit Rubio’s website starting May 24 to participate in an ocean-themed game that will entertain and inspire. After passing various game levels, guests will have the opportunity to win prizes, including Rubio’s merchandise and food. Each game participant will receive a coupon, for a free reusable tote bag that is redeemable in stores.

·         Ocean Trivia – Every week leading up to June 8th, World Oceans Day, Rubio’s social media networks will host a trivia day to challenge fans’ knowledge about ocean health. Questions will be aimed at informing, educating, and inspiring, and guests who answer the trivia questions correctly will be entered to win a weekly drawing. Each weekly winner will receive a specialty prize, including Rubio’s merchandise and food.

·         Installations Designed by Local Artists and Made from Recycled Materials – Trash taken from the May 11 beach cleanup and party will be transformed into art. The pieces, designed by local-area artists who specialize in creating art from trash and other recycled waste, will be displayed at Rubio’s restaurants throughout San Diego. After the World Oceans Day celebration, the pieces will be moved permanently to partnering zoos, aquariums and museums for display.

·         Reusable Tote Bag Giveaway – On June 7 and 8, in the spirit of inspiring fans to become more eco-friendly and reduce the amount of plastic that ends up in our ocean, guests are invited to stop by their local stores to receive a complimentary reusable tote bag with coupon from – no purchase necessary.

For more information about Rubio’s “Be a Friend to the Ocean” campaign, the May 11 beach cleanup and party or World Oceans Day, visit and Fans can also join in the conversation on Twitter at