Miss B's Coconut Club Takes Over The Boardwalk Space In Mission Beach For Anticipated March 2016 Opening

December 13, 2015

San Diego is going retro and honoring the past with the opening of Miss B’s Coconut Club at the former The Boardwalk location on the corner of Santa Clara Court and Mission Boulevard in the heart and soul of Mission Beach. Coconut Club is expected to draw in crowds from its prime spot nearly beachside, only a block down from San Diego's historic Ocean Front Walk. The bar and restaurant is set to offer island-inspired eats, tiki cocktails and even a life-sized mural depicting the alluring pin-up girl, Miss B, whose beauty was used to market the historic neighborhood nearly a century ago.

Not exactly sure which one is supposed to be Miss B.
In the early 1900s, Mission Beach was a Tent City, where tent sites were rented on the water’s edge. Eventually, more people began to stay year-round, making the area a viable resort destination, as well as a place to live. Then, stricter city codes required the tents to be replaced by permanent residences. Seeing an opportunity to draw in property owners, a group of real estate investors came up with a marketing campaign featuring a brochure with a fictitious, bathing-beauty cover-girl on the cover. They named her “Miss B,” and her fetching likeness was used to help sell San Diego's beachside real estate.

“Coconut Club evokes a celebration of Mission Beach’s nautical and maritime history,” says owner Peter Cich, who also has ownership interests in nearby The Duck Dive, PB Shore Club and PB Fish Shop. “Through creative interiors and our Cuban-inspired, American-style menu and creative cocktails, we hope to playfully inspire our guests to reflect on the area’s rich past.”

Visitors will be able to order Cubano Roasted Pork, Jerk Chicken and Paella Risotto, and a house-ground Burger they will offer is marketed as “one like you won’t find anywhere in town.” Jumbo Coconut Shrimp and a list of Street Cart items will also be served, whether guests order something “to go” from the walk-up counter, stay to eat on their spacious outdoor patio, or take a seat inside.

Rum will be the star at Miss B's, with a leading role in their broad list of tiki-inspired grownup cocktails, which includes shareable punches and bowls. Coconut Club will also be a purveyor of fuel that fires the craft beer frenzy, with 20 local and microbrew tap handles.

Miss B’s Coconut Club hopes to be a revival of Mission Beach’s colorful past, and the pin-up girl’s Caribbean curves and demure smile have returned to welcome everyone who steps inside, whether folks are first time visitors, part-timers, or someone who settled in the area and never left. Miss B's is expected to debut as early as March 2016.