Barons Market Announces North Park Location Set To Open End Of 2016

April 1, 2016

The locally owned all-natural grocery store Barons Market has announced its seventh location in the heart of one of San Diego’s most artistic and vibrant neighborhoods - North Park. Formerly a Fresh & Easy, the location at 3231 E. University Avenue joins three other San Diego County stores in Point Loma, Rancho Bernardo and Alpine. This news comes on the heels of the grand opening of Barons’ sixth location in Murrieta earlier this year. According to Barons, the anticipated opening this winter marks the first time the market has opened two locations in one year.

“Barons Market and North Park are a match made in food heaven,” says Vice President of Marketing Rachel Shemirani. “We stock our shelves with good food, craft beer and locally grown produce - all things that the North Park community values. As a family-owned business founded in San Diego, this location feels like coming home.”

The newest location will feature iconic Barons Market qualities, such as an olive oil and vinegar bar - the only grocery store chain in California with this feature; a hot soup bar, fresh salad bar and antipasto bar; collaborations with local farms to bring customers the best quality and freshest produce; products that cost 25-30 percent less than traditional supermarkets; and more than 400 micro and craft brews, making Barons the go-to craft beer supermarket in Southern California.

In North Park, Barons will collaborate with Architect John Ziebarth and Interior Designer Julie Dugas of Studio H2G to transform the 15,000-square-foot space into a modern-day grocery store with style to complement the neighborhood’s character. Dugas has designed each of the six existing Barons Markets and promises that no two stores look the same.

“Dugas and Studio H2G create shopping experiences reflective of the communities we call home,” says Shemirani. “For our premiere market in an urban Southern California location, we envision the North Park store to reflect the energetic and artistic character of the community - something that you wouldn’t normally see when you go grocery shopping.”

With the new location, Barons plans to bring approximately 30 jobs to the community, for which it will prioritize hiring locally from North Park.

For more information on Barons and the new store, visit