Social Syndicate Doubles Down In Ocean Beach With OB Surf Lodge And Will Open Ramen & Yakitori Restaurant In North County

November 22, 2016

Social Syndicate, the San Diego restaurant group behind such spots as The Local and The Rabbit Hole, has taken over the former Shades Oceanfront Bistro space underneath the company's Wonderland Ocean Pub for the opening of OB Surf Lodge and is also in the process of installing a ramen & yakitori eatery named Wokou Noodles & Pours within The Village at Pacific Highlands Ranch in Carmel Valley.

Social Syndicate has doubled down in Ocean Beach and secured the space directly below its Wonderland concept for the winter opening of OB Surf Lodge, a surf-themed eatery that will take full advantage of the oceanfront views at 5083 Santa Monica Avenue. The company took over the former Shades space earlier this year after a kitchen fire caused the restaurant to close after 13 years in business. Reportedly, many former Shades employees will work at the new OB Surf Lodge. The restaurant will be predominantly breakfast & brunch focused with a laid back, beach atmosphere and a dog friendly patio. OB Surf Lodge hopes to open before the end of the year.

Wokou is anticipated to open at 6025 Village Way in the Carmel Valley neighborhood this December. The 3,000 square foot restaurant will offer a menu of ramen noodle soups, yakitori grilled skewers and Japanese-inspired small plates, as well as 20 taps of craft beer and a spirits program centered around Japanese whiskey. Social Syndicate has tapped Chef Antonio Friscia's Legal Restaurants to consult on the menu. Friscia, along with his associate Fern Tran, once operated the now-defunct and way ahead-of-its-time Gaijin Noodle House & Sake Bar in San Diego's Gaslamp.

Owned by longtime San Diego restaurateurs - Mina Desiderio, Hoffman Leung and Brendan Huffman - Social Syndicate has ownership interests in The Local Eatery & Drinking Hole in downtown San Diego, The Rabbit Hole in Normal Heights, The Local Pacific Beach, Bayside Landing in Crown Point, and Resident Brewing Company.

For more information on Social Syndicate and their concepts, visit