Vietnamese Spring Roll Concept To Open In San Diego's Hillcrest | Goi Cuon Goes From Farmers Market To Brick-And-Mortar Eatery

November 18, 2018

A concept based around fresh and healthy Vietnamese spring rolls is going from farmers market to brick-and-mortar. Opening next year in the space that last housed Thai Grill in San Diego's Hillcrest neighborhood is Goi Cuon, a fast-casual Vietnamese restaurant.

Thao Le has been serving up her delicious Vietnamese spring rolls and other traditional street food recipes at the Hillcrest and Ocean Beach Farmers Markets for the past year and is ready to open a permanent outpost. "Gỏi cuốn" is the actual name of the Vietnamese spring rolls or summer rolls made using a variety of ingredients including pork, prawns, vegetables, and other ingredients wrapped in Vietnamese bánh tráng, or rice paper.

Le is currently installing with the space long left dormant by the 2016 closure of Thai Grill within Robinson Plaza in Hillcrest. In addition to a large variety of spring and summer rolls, Goi Cuon will also serve other traditional Vietnamese dishes including chicken wings, vermicelli salads, banh mi sandwiches, and full entrees. 

Goi Cuon will be located at 420 Robinson Avenue, Suite E, in Hillcrest and is expected to open in early 2019. For more information, visit