The Owners Of OB Noodle House May Finally Unveil The Holding Company In Ocean Beach As Early As This Weekend

June 20, 2019

Over a year and a half in development, the team behind San Diego's popular OB Noodle House is almost ready to open The Holding Company, a 7,000+ square-foot, three story bar, restaurant and live music venue in Ocean Beach with a rooftop patio overlooking the Pacific Ocean.

Steven Yeng and his Chinese-born family were forced to become refugees for 5 years in Thailand during the brutal Khmer Rouge Communist regime and its "Killing Fields" in their home country of Cambodia. After an Ocean Beach family anonymously sponsored the family's migration to San Diego in 1991, Steven's parents began working at O.B. Donuts, which they were eventually able to purchase and rescue from bankruptcy. In 2008, Steven and his brother Kyle opened the original O.B. Noodle House.

Although "The Noodle House" was mostly an immediate success, the constant lines started forming after the restaurant was featured on Guy Fieri's Diners, Drive-Ins and Dives on the Food Network in August 2013. In May 2014, Yeng opened the second OB Noodle House & Bar 1502 off Bacon Street in central Ocean Beach. In mid-2016, Yeng continued his Ocean Beach takeover when he leased the space that previously housed Gallagher's and opened The Holding Company. Last year, Steven launched his own line of peanut butter whiskey based off a popular shot served at OB Noodle House. Called Skrewball, the product has already won accolades and even received a shout out at last weekend's private Foo Fighters concert at Petco Park by frontman Dave Grohl.

In late 2017/early 2018, Yeng completely demolished the building that housed The Holding Company for a top to bottom remodel. A year and a half later and shrouded in secrecy, the ambitious multi-faceted venue is nearly ready to unveil, with reports that it may open for drinks-only business as early as Saturday, hoping to capitalize on the crowds coming for Ocean Beach Street Fair & Chili Cookoff. Once fully operational, which could come as early as next week, The Holding Company will offer a full bar with cocktails, wine and craft beer, as well as a full restaurant with a menu similar to both OB Noodle House locations but with more bao buns, pho dip sandwiches, and Vietnamese street food options. Designed by Davis Ink (Better Buzz, The Grass Skirt), there will be three stories of space, including a third floor patio overlooking the Pacific Ocean and OB Pier. If all goes as planned, the first live music show will take place on Friday, June 28, featuring The Great Pumpkin, a tribute band to the Smashing Pumpkins. The grand opening celebration will likely take place on 4th of July.

The Holding Company is located at 5046 Newport Avenue in San Diego's Ocean Beach neighborhood. For more information, visit thcob.com.

This is a developing story: We will update this post as we learn more.