Modernized 10,000 Square-Foot 7-Eleven With In-Store Taco Shop, Growler Fill Station & Frozen Yogurt Bar Opens In San Diego

May 17, 2020

A new-age, 10,000 square-foot 7-Eleven convenience store has opened in San Diego's Normal Heights, which includes an onsite fast-casual taco shop with handmade tortillas, organic Slurpees, self-serve frozen treats, and a specialty drink bar.

7-Eleven opened its first next generation "evolution store" in Dallas last spring and announced earlier this year 2 new locations - Washington D.C. and San Diego's Normal Heights neighborhood. One of the most exciting aspects of the new 7-Eleven Evolution Store is the in-house fast-casual restaurant called Laredo Taco Company, which makes handmade flour tortillas daily and offers all-day options for breakfast, lunch and dinner, as well as a fresh salsa bar. The taqueria was acquired along with Stripes convenience stores in South Texas as part of a 1,000 store acquisition from Suncoco in 2018. Tacos include specialties such as barbacoa, chorizo, carne asada, carnitas and breakfast tacos made with fresh-cracked eggs. The menu also includes an array of plates.

"7-Eleven's mission is to give convenience customers what they want, when and where they want it," said 7-Eleven President and Chief Executive Officer Joe DePinto. "Our evolution stores bring outstanding innovation to life through new food and beverage platforms as well as through digital experiences."

The recently opened San Diego Evolution Store houses an alcohol section dubbed 'The Cellar,' which includes a variety of wines, craft beers, hard kombucha, and cider on tap. The market also has a fresh-baked display with cookies, croissants and pastries cooked in-store daily. Another highlight of the new store is a made-to-order specialty drink counter with espresso drinks, tea, cold brew, kombucha, nitro cold brew, flavored beverages, smoothies, and agua frescas, all accessible through touch-screen machine ordering systems. There is also a cold treats machine with multiple frozen yogurt and ice cream options that can be swirled to create new flavors complimented by an array of topping choices. The new 7-Eleven also has organic Slurpees made with only natural ingredients.

In addition to new food items, the contemporary 7-Eleven will sell an assortment of exclusive products, services and features customized to the neighborhood. As an added convenience, customers will be able to skip the checkout line and pay for purchases with the 7-Eleven mobile app. The Normal Heights location is also has a small outdoor patio where patrons will eventually be able to enjoy their food and drink once restrictions are lifted.

The new 10,000 square-foot 7-Eleven Evolution Store is located at 3504 El Cajon Boulevard in San Diego's Normal Heights. For more information, visit