San Diego's award-winning Longhouse Wines has announced the acquisition of the Smithereens brand from Northern California's Skinner Vineyards.
The 5+ year-old Smithereens brand, featuring an illustration of a gold rush era blasting box, was selected as a 2016 American Package Design Award Winner by Graphic Design USA. Inspired by the term "to blow to smithereens", the name pays tribute to the gold miners turned wine makers of the time.
"Smithereens allows us to showcase a different style of wine," said Longhouse Wines owner Ryan Jacobson. "Wines produced under Longhouse have generally been lighter with less new oak. Smithereens is going to be bigger and bolder, inviting a new audience to enjoy our portfolio of wines. I love the simplicity of the design and name. I can't wait to take Smithereens to the next level"
Longhouse Wines plans to offer Cabernet Sauvignon and Chardonnay under the Smithereens label, with a focus on the North Coast AVA. The wines will be available through Scout Distribution this winter with a $20 retail price target. Scout Distribution territories include San Diego County, Orange County, Arizona, and launching soon in Los Angeles.
"Scout Distribution is anticipating something very special out of this line of wines by Longhouse," commented Lisa Govenar, Vice President of Sales for Scout Distribution. "These new styles will elevate our current offerings and continue to build our wine portfolio."
Founded in San Diego in 2017 by Ryan Jacobson, Longhouse Wines produces wines sourced from small "mom & pop" vineyards in premium areas around California, with an emphasis on Sonoma, Monterey, and the Sierra Foothills. Each wine is carefully crafted by Jacobson, and currently available in over 300 locations around southern California and Arizona. Longhouse has been awarded more than 20 medals in international wine competitions, including 6 gold medals in the first half of 2021.
"Smithereens allows us to showcase a different style of wine," said Longhouse Wines owner Ryan Jacobson. "Wines produced under Longhouse have generally been lighter with less new oak. Smithereens is going to be bigger and bolder, inviting a new audience to enjoy our portfolio of wines. I love the simplicity of the design and name. I can't wait to take Smithereens to the next level"
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| Longhouse Wines Founder Ryan Jacobson |
"Scout Distribution is anticipating something very special out of this line of wines by Longhouse," commented Lisa Govenar, Vice President of Sales for Scout Distribution. "These new styles will elevate our current offerings and continue to build our wine portfolio."
Founded in San Diego in 2017 by Ryan Jacobson, Longhouse Wines produces wines sourced from small "mom & pop" vineyards in premium areas around California, with an emphasis on Sonoma, Monterey, and the Sierra Foothills. Each wine is carefully crafted by Jacobson, and currently available in over 300 locations around southern California and Arizona. Longhouse has been awarded more than 20 medals in international wine competitions, including 6 gold medals in the first half of 2021.
For more information about Longhouse Wines, including where to find the brand around San Diego and beyond, visit longhousewine.com.
