Big Jim's Roast Beef Opening Standalone Eatery In San Diego's Pacific Beach

August 7, 2023

Specializing in "Boston Beef" sandwiches, Big Jim's Roast Beef will soon go from pop-up to brick-and-mortar with the upcoming opening of the company's first standalone eatery in San Diego's Pacific Beach.

For the past few years, Massachusetts native James "Big Jim" Jones has been operating Big Jim's Roast Beef as a roving pop-up eatery, launching at area breweries, bars and farmers markets. Jones is a longtime cook, having worked locally at Cloak & Petal in Little Italy. He started Big Jim's Roast Beef during the pandemic and has gained a loyal following. Jones recently signed a lease to take over the quaint standalone space previously occupied by Uncle Chai Thailand Street Food in San Diego's Pacific Beach neighborhood.

Big Jim's specializes in the "North Shore Beef Three-Way" sandwich, a North Shore of Boston specialty that includes tender, rare top round roast beef piled high then topped with mayo, white American cheese, and "James River BBQ sauce," all served on a toasted onion bun. The incoming eatery will also sell other items like an Italian sub, meatball sandwich, a French Dip and other rotating menu items.

Big Jim's Roast Beef is anticipated to open this September at 4508 Cass Street, Suite B, in San Diego's Pacific Beach. For more information, follow Big Jim's on Instagram.