San Diego-Based Seafood Supplier Catalina Offshore Products Under New Ownership

November 17, 2023

San Diego-based seafood supplier Catalina Offshore Products has been sold after more than 40 years under the same ownership. 

Established by Dave Rudie 1977, Catalina Offshore Products began exclusively as a sea urchin wholesaler in both domestic sales and exports to Asia. Rudie, who spent his days diving through seaweeds in Catalina Island’s kelp beds, discovered a market for the edible treasure within urchins known as uni. He would later help mobilize Southern California’s urchin divers and establish the commercial fishery that exists today.

Over the last four decades the San Diego-based business has grown into one of the largest buyers of local seafood in San Diego and a leading supplier in the United States. It encompasses a wholesale division, online store and walk-in fish market, and counts some of the nation's top chefs and restaurants among its customers.

Catalina Offshore Products has been purchased by Beish Holdings. Terms of the deal were not disclosed, and the new company will continue to operate under the Catalina Offshore Products name.

The woman and minority-owned Beish, a play on the words beef and fish, was founded earlier this year by its shareholders, longtime fishmongers Kathy & Dave Strangman, and cattle rancher Jose Chacon. Under Beish, Catalina Offshore Products will be managed by Chacon and the Strangmans' second-generation fishmongers, daughter Brittany and son Tanner.

The Strangman siblings were born into the seafood industry and have worked at their parents' company, San Diego Seafood, since they were old enough to do so. Transitioning his company to new ownership is something Rudie has been thinking about for the last couple of years.

"I’ve worked many years to build Catalina Offshore Products into the strong, successful, and revered company it is today and am looking forward to the next chapter of my life," said Rudie. "In considering Catalina’s future without me, the goal has been to sell to a like-minded, industry-experienced successor who will continue my company’s legacy and build upon its stellar reputation."

Since its humble beginnings, Catalina Offshore Products has built a tradition of excellence in providing its customers with high quality and sushi grade seafood from San Diego, Baja, and beyond. Among its pioneering achievements, it was one of the first U.S. seafood suppliers to export local uni; the first in San Diego to import seafood from Mexico for distribution; and the first US seafood retailer to offer sushi grade fish for home delivery through an online store.

Additionally over the last four decades, Rudie’s expertise has been instrumental in stewarding marine research and seafood policy, mentoring marine-minded students, and contributing to several boards and fishery management associations. He intends to maintain these involvements and notes, "I’m retiring from my day-to-day business, not from the industry." He also plans to get back to doing more of what started it all for him – "searchin' for urchin."

The Beish team looks forward to continuing Rudie’s legacy while leveraging new growth opportunities. Plans for expanding Catalina Offshore Products’ retail operation include adding a full liquor license and a food truck. Customers can also expect to see some turf alongside the surf, including beef from Chacon’s ranch in Sonora, Mexico.

"Opportunities like this are truly once in a lifetime and after meeting with Dave Rudie, we knew we were made for this," said Brittany Strangman. "Between my family’s combined 80 years in the seafood industry and Jose’s experience in the beef industry, we’re excited to join forces, build upon what has made Catalina the incredible company it is today, and carry Dave’s legacy well into the future."

Catalina Offshore Products is located at 5202 Lovelock Street in San Diego's Morena District. For more information, visit