Oregon's Cult Favorite Dutch Bros Coffee Ready To Open First San Diego Location

January 14, 2024

Known for its team of 'broistas' and menu of energy drinks, Oregon-based Dutch Bros Coffee is planning to open several additional San Diego locations.

Brothers Travis & Dane Boersma founded Dutch Bros Coffee as a double-head espresso machine on a pushcart in Grant Pass, Oregon in 1992, and the company now boasts more than 800 mostly drive-through exclusive locations in the United States, with plans to expand to 4,000 in the coming years. The Boersma brothers were working on their family's dairy farm when they came up with the idea of selling coffee. The company went public in 2021 and is now regarded as Oregon's fifth-most-valuable company. Dane Boersma died of Lou Gehrig's disease in 2009 at the age of 55, and the company now holds an annual Drink One For Dane fundraiser for the Muscular Dystrophy Association.

Dutch Bros Coffee opened its first San Diego locations in Oceanside in August 2022, which became the company's top grossing store. The company followed up by opening a branch in Escondido that unveiled last September. Dutch Bros is also opening additional San Diego outposts at 2665 South Melrose Drive in Vista, 1025 East Bobier Drive in Vista, 1950 Hacienda Drive in Vista, 507 West Washington Avenue in Escondido, 1606 East Plaza Boulevard in National City, and at a yet-to-be disclosed address in Chula Vista. 

Like other Dutch Bros locations, expect a "good vibes"and "Dutch Luv" culture and a large variety of customizable coffees, caffeinated beverages, and other drinks including hot tea, iced tea, energy drinks, smoothies, hot cocoa, freezes, soda, lemonade, and its exclusive Dutch Bros Blue Rebel energy drink, as well as a "not-so-secret menu".

The two San Diego location of Dutch Bros Coffee currently open are sited at 1700 Oceanside Boulevard in Oceanside and  507 West Washington Avenue in the North County community of Escondido. For more information, visit dutchbros.com.