Popular Los Angeles-Based Sushi Chain Sugarfish Actively Looking For Space To Open First San Diego Location

April 12, 2024

Wildly popular Los Angeles-based Japanese restaurant chain Sugarfish by Sushi Nozawa is actively looking for a space to open its first San Diego location. 

Sugarfish by Sushi Nozawa is a renowned sushi restaurant chain that emerged from the vision of chef Kazunori Nozawa. Chef Kazunori opened Sushi Nozawa in Los Angeles in 1978, and in 2008 teamed up with Jerry Greenberg to launch the first Sugarfish in Marina del Rey. The concept aimed to bring Chef Nozawa's exquisite sushi experience to a broader audience with affordable pricing while maintaining the high standards he was known for. There are now a dozen Sugarfish locations dotted around Los Angeles and Orange County, as well as a handful in New York City. 
Sugarfish is actively searching for the right location to open its first San Diego restaurant. The company has looked at units in Little Italy and La Jolla but has yet to sign a lease. Sugarfish boasts a set menu with an economical omakase format that changes with the seasons, where customers have the opportunity to enjoy a curated selection of sushi in a more accessible manner compared to traditional chef's choice dining.

In addition to Sugarfish and Sushi Nozawa, Chef Nozawa's restaurant concepts also include upscale omakase restaurant Nozawa Bar in Beverly Hills and KazuNori: The Original Hand Roll Bar, which has branches in Los Angeles and New York. The company's sister restaurants also include HiHo Cheeseburger and casual pasta eatery Uovo.

For more information about Sugarfish by Sushi Nozawa, visit sugarfishsushi.com.