Founded by Zane Curtis, who embraced an alcohol-free lifestyle after two decades of drinking, Monday Morning Bottle Shop aims to provide flavorful and satisfying non-alcoholic beverages for those looking to cut back or eliminate alcohol from their lives. The store sells a large variety of non-alcoholic beers, wines, and even alcohol-free spirits like tequila, vodka, gin and whisky
Curtis's personal journey highlighted a significant gap in the market. He found that many available alcohol-free options were either bland or overly sweet, making the transition to an alcohol-free lifestyle challenging. This experience inspired him to create Monday Morning, a space where patrons can explore a curated selection of non-alcoholic wines, beers, and spirits from around the world, ensuring that choosing an alcohol-free option doesn't mean compromising on taste or experience.
Curtis's personal journey highlighted a significant gap in the market. He found that many available alcohol-free options were either bland or overly sweet, making the transition to an alcohol-free lifestyle challenging. This experience inspired him to create Monday Morning, a space where patrons can explore a curated selection of non-alcoholic wines, beers, and spirits from around the world, ensuring that choosing an alcohol-free option doesn't mean compromising on taste or experience.
This initiative aligns with national trends indicating a decline in alcohol consumption, especially among younger demographics. Studies have found that Generation Z is leading a shift toward moderation or abstinence, with many opting for healthier lifestyles and alternative social activities that don't center around drinking.
Monday Morning caters to this evolving consumer base by offering a diverse range of high-quality, non-alcoholic beverages. Whether individuals are exploring sobriety, reducing their intake, or simply curious about alcohol-free options, the shop provides an inclusive environment to discover and enjoy these alternatives. Patrons can even try many of the options in the store and order on the company's website for pickup.
San Diego's embrace of the non-alcoholic movement is further evidenced with the upcoming opening of Good News, the city's first dedicated non-alcoholic bar, set to launch in Hillcrest next year. Founded by two former bartenders who transitioned to alcohol-free living, Good News is like Monday Morning in that it aims to provide a welcoming space for those in recovery, the sober-curious, or anyone seeking to enjoy socializing without alcohol.
Monday Morning Bottle Shop is located at 1854 Garnet Avenue within Pacific Plaza in San Diego's Pacific Beach. For more information, visit mondaymorning-af.com.
Originally published on November 23, 2024.
