Orange County's Coffee Dose Cafe Bringing Its Bold Brand And Crass Caffeinated Humor To San Diego's North County

One of Orange County's most popular coffee shops, Coffee Dose - known for its unapologetically bold and Instagram-famous branding - will soon open a location in San Diego's North County. 

Known for its cheeky branding, bright pink decor, and irreverent sense of humor, which has garnered Coffee Dose more than 100k followers on Instagram, this will be the chain's first San Diego location and its sixth in Southern California. Founded by husband-and-wife Oscar and Jeni Castro, the company will soon open their first San Diego location next to Bamboo Garden Garden Wellness Center and across from Champagne French Bakery Cafe within The Ranch at Rancho Santa Fe, as part of the plaza's major restoration project.
Coffee Dose's menu is anything but ordinary. The shop divides its offerings into crassly named sections like "Anti Bitch Serum" for its therapeutic lattes and "Hand Jobs" for its breakfast sandwiches. Guests can also enjoy a range of meals, salads, sandwiches, and bowls, making it a one-stop spot for coffee and food. Popular drink options include their signature cold brews, espresso drinks, and teas.
With the tagline, "Not Your Grandma’s Coffee Shop," this is not your average cafe. Plates and cups feature sassy slogans like "Better late than bitchy" and "So f***ing zen," creating a fun, tongue-in-cheek atmosphere that's a hit with its loyal fanbase. While the humor is a draw for many, parents of young children who can read might want to keep this in mind before stopping by.

Coffee Dose aims to open by June 2025 at 162 South Rancho Santa Fe Road, Suite A-40, on the border of Encinitas and Rancho Sante Fe in San Diego's North County. For more information, visit coffeedose.cafe and check out the menu below. 
Originally published on November 26, 2024.