Founded by Elizabeth Ruiz in 2020, Todo Pa’ La Cruda - which translates to "everything for the hangover" - has quickly made a name for itself by serving deeply rooted Guerrero-style Mexican dishes inspired by her family’s Acapulco heritage. The original restaurant launched in San Diego’s Grant Hill neighborhood on Imperial Avenue, followed by a Barrio Logan expansion in 2024 in the former Salud Tacos space. The growing family-owned eatery has now taken over the space formerly occupied by Safi’s Mexican & Mediterranean Food, just two blocks from the ocean in Pacific Beach.
Ruiz, a local real estate agent whose family moved to San Diego in the early 1990s, credits her mother, Doña Antonia, for the restaurant’s culinary backbone. A former chef to celebrities and dignitaries in Mexico, Doña Antonia still trains Todo Pa’ La Cruda’s kitchen team using her time-honored recipes.
The Pacific Beach branch will offer the same hangover-curing and soul-satisfying menu that has earned the brand a loyal following. Diners can expect scratch-made pozole verde, hearty bowls of menudo and caldo de mariscos, as well as mole chilaquiles, pescado frito, chile relleno, shrimp aguachile, birria, and a full lineup of tacos and burritos. The quaint restaurant will offer both indoor and outdoor seating.
This latest expansion marks a notable move into a more tourist-heavy, beachside neighborhood, bringing Todo Pa’ La Cruda’s traditional Mexican comfort fare to a broader audience. The Mission Boulevard location is expected to maintain the same family-friendly, casual vibe as the restaurant’s other spots in Grant Hill and Barrio Logan.
Todo Pa’ La Cruda will soft open on August 2 at 4614 Mission Boulevard in San Diego's Pacific Beach. For more information, visit todopalacruda.com.
This latest expansion marks a notable move into a more tourist-heavy, beachside neighborhood, bringing Todo Pa’ La Cruda’s traditional Mexican comfort fare to a broader audience. The Mission Boulevard location is expected to maintain the same family-friendly, casual vibe as the restaurant’s other spots in Grant Hill and Barrio Logan.
Todo Pa’ La Cruda will soft open on August 2 at 4614 Mission Boulevard in San Diego's Pacific Beach. For more information, visit todopalacruda.com.
Originally published on July 27, 2025.
