Launched in 2021 as part of Paltrow’s multimillion-dollar lifestyle empire, Goop Kitchen began as a ghost kitchen in Santa Monica before quickly expanding across Los Angeles and Orange County. Its mission is simple but ambitious: to accelerate the clean food movement by proving that meals can be nutrient-dense, allergen-friendly, and satisfying, all while being accessible and convenient. The concept leans into Goop’s signature “Certified Clean” standards—meaning no refined sugars, processed additives, soy, or seed oils—making every dish not just trendy, but also wellness-driven.
The culinary program is led by decorated chef Kim Floresca, who previously worked at Michelin-starred restaurants including The Restaurant at Meadowood in Napa Valley, Per Se in New York, and El Bulli in Spain. At Goop Kitchen, Floresca has designed a menu rooted in seasonal, plant-forward eating with bold flavors and modern nutrition in mind. Guests can expect options like the Goop Teriyaki Bowl, Mediterranean Hummus Bowl, Mushroom “Al Pastor” Lettuce Wraps, and the vegan-friendly G.P. Bahn Mi, along with rotating collaborations such as a Green Goddess Crunch Salad developed with celebrity trainer Tracy Anderson. Nearly all items are gluten-free and dairy-free, with customizable proteins like chicken or salmon available for those who want them.
When Goop Kitchen launched, it quickly gained traction as more than just a celebrity-backed vanity project. Its reputation grew for making healthy dining fun, flavorful, and modern—delivering on Paltrow’s longtime promise to merge wellness with everyday living. The brand even mobilized during the 2023 Southern California wildfires, delivering hundreds of meals to first responders, underscoring its community-driven ethos.
For its first San Diego location, Goop Kitchen is moving into One Paseo, the mixed-use village that has become a hub of Carmel Valley since opening in 2019. With its walkable design, curated shopping and dining, luxury apartments, and office space, the development is already home to local favorites like Nick’s Del Mar and Land & Water Co., as well as national draws like Salt & Straw and Shake Shack. The addition of Goop Kitchen further cements One Paseo as one of North County’s most dynamic dining and lifestyle destinations.
Goop Kitchen is expected to open next year at 3725 Paseo Place in San Diego's Carmel Valley. For more information, visit goopkitchen.com.
The culinary program is led by decorated chef Kim Floresca, who previously worked at Michelin-starred restaurants including The Restaurant at Meadowood in Napa Valley, Per Se in New York, and El Bulli in Spain. At Goop Kitchen, Floresca has designed a menu rooted in seasonal, plant-forward eating with bold flavors and modern nutrition in mind. Guests can expect options like the Goop Teriyaki Bowl, Mediterranean Hummus Bowl, Mushroom “Al Pastor” Lettuce Wraps, and the vegan-friendly G.P. Bahn Mi, along with rotating collaborations such as a Green Goddess Crunch Salad developed with celebrity trainer Tracy Anderson. Nearly all items are gluten-free and dairy-free, with customizable proteins like chicken or salmon available for those who want them.
When Goop Kitchen launched, it quickly gained traction as more than just a celebrity-backed vanity project. Its reputation grew for making healthy dining fun, flavorful, and modern—delivering on Paltrow’s longtime promise to merge wellness with everyday living. The brand even mobilized during the 2023 Southern California wildfires, delivering hundreds of meals to first responders, underscoring its community-driven ethos.
For its first San Diego location, Goop Kitchen is moving into One Paseo, the mixed-use village that has become a hub of Carmel Valley since opening in 2019. With its walkable design, curated shopping and dining, luxury apartments, and office space, the development is already home to local favorites like Nick’s Del Mar and Land & Water Co., as well as national draws like Salt & Straw and Shake Shack. The addition of Goop Kitchen further cements One Paseo as one of North County’s most dynamic dining and lifestyle destinations.
Goop Kitchen is expected to open next year at 3725 Paseo Place in San Diego's Carmel Valley. For more information, visit goopkitchen.com.
Originally published on September 20, 2025. Information first reported by @northcounty_sd Instagram.
