Located beneath the iconic Old Town sign on San Diego Avenue, Doc Holliday’s occupies a high-visibility corner space that has seen several short-lived tenants in recent years and was long occupied by O'Hungry's. The new concept leans heavily into moody saloon aesthetics, pairing dark woods, vintage Western cues, soft blue booths, and low lighting with a menu built around indulgent comfort food and craft cocktails. During the soft opening period, the restaurant is operating with a limited but tightly focused menu designed to test operations and train staff ahead of the official launch.
On the food side, Doc Holliday’s centers its offering around smash burgers and elevated bar fare. The core lineup includes the Doc 11, a double smash patty burger with American cheese, grilled onions, and mayo, alongside the Smoke Show, which adds marinated pork belly, an onion ring, and barbecue sauce. Other standouts include the Johnny Ringo fried chicken sandwich with hot honey and greens slaw, and the Moby Dick, featuring tempura-fried cod with caper remoulade.
At the top end of the menu sits the Rockefeller, a $48 lobster cake and double smash patty burger layered with eel sauce, capers, and remoulade, signaling the restaurant’s intent to blur the line between bar food and splurge dining. Lobster mac and cheese, made with white cheddar, gruyère, and lobster claw, anchors the plates section, while sides include truffle parmesan fries, dirty fries, and onion rings.
The beverage program is equally theatrical, built around saloon-style cocktails with modern polish. Drinks like the Purple Haze, Kate’s Kiss, and Say When Sour lean on bourbon, rye, gin, citrus, and house syrups, while higher-proof options such as Guns & Roses push toward a bolder profile. Dessert cocktails like the Cowboy Coldbrew and Pistol Whipped combine espresso, spirits, and cream for a late-night finish. Milkshakes - including vanilla, chocolate, and peppermint - round out the menu with a nostalgic touch that fits the Old Town setting.
Doc Holliday’s soft opening menu is intentionally limited, with additional dishes and programming expected to roll out after the grand opening. According to signage at the restaurant, the abbreviated offering is part of a training period, allowing the team to refine execution while gathering early feedback from guests.
The opening adds another high-concept bar to Old Town’s evolving nightlife landscape, an area traditionally dominated by daytime tourism and legacy Mexican restaurants. With its late-night lean, indulgent menu, and cinematic theme, Doc Holliday’s appears designed to draw both locals and visitors looking for a darker, more bar-forward alternative once the sun goes down.
Doc Holliday’s is now soft open at 2547 San Diego Avenue in Old Town, with a full grand opening scheduled for February 1, 2026. For more information, visit dochollidaysd.com.
Doc Holliday’s soft opening menu is intentionally limited, with additional dishes and programming expected to roll out after the grand opening. According to signage at the restaurant, the abbreviated offering is part of a training period, allowing the team to refine execution while gathering early feedback from guests.
The opening adds another high-concept bar to Old Town’s evolving nightlife landscape, an area traditionally dominated by daytime tourism and legacy Mexican restaurants. With its late-night lean, indulgent menu, and cinematic theme, Doc Holliday’s appears designed to draw both locals and visitors looking for a darker, more bar-forward alternative once the sun goes down.
Doc Holliday’s is now soft open at 2547 San Diego Avenue in Old Town, with a full grand opening scheduled for February 1, 2026. For more information, visit dochollidaysd.com.
Originally published on January 4, 2025.
