The immersive sporting goods concept from DICK'S Sporting Goods will anchor the evolving Mission Valley property inside the historic former Macy's building at 1702 Camino Del Rio North, transforming the massive 158,000-square-foot structure into one of the largest House of Sport locations anywhere in the United States.
Unlike a traditional sporting goods store, DICK'S House of Sport functions more like an experiential athletic campus, combining retail with interactive training environments and entertainment-driven features. According to project details released this week, the San Diego location is expected to include a climbing wall, TrackMan golf simulator bays, an outdoor track-and-field testing area, and enclosed multi-sport cages designed for baseball, softball, lacrosse, and soccer drills. Customers will be able to test equipment and monitor performance metrics in real time while shopping.
The announcement marks a significant milestone not only for DICK'S Sporting Goods' expansion strategy, but also for the sweeping redevelopment of the longtime Mission Valley retail center, which was acquired in 2023 by Lowe and Real Capital Solutions. The ownership group has spent the past several years repositioning the aging mall into a modern open-air lifestyle destination focused on entertainment, dining, fitness, gathering spaces, and eventually mixed-use residential development.
“We are creating a modern, dynamic retail experience that pulses with energy and creativity, giving visitors compelling opportunities to connect, and more reasons to visit, shop, eat and shop,” Lowe Executive Vice President Todd Majcher said in a statement announcing the rebrand and tenant additions.
Originally opened in 1960, the Mission Valley Shopping Center has long been one of San Diego's most recognizable retail properties, occupying more than 41 acres near the convergence of Interstate 8, Highway 163, and Interstate 805 directly across from the Mission Valley Center trolley station. Over the decades, the property evolved alongside the surrounding neighborhood, cycling through department store anchors and shifting retail trends as newer lifestyle centers emerged throughout the county.
Now branded as The Valley, ownership hopes the property's next chapter will blend experiential retail, hospitality-style public, and entertainment concepts into something closer to a walkable village than a conventional shopping mall.
The redevelopment is already reshaping the tenant mix throughout the center. New additions that have recently opened include sweetgreen and MINISO, while an extensive pipeline of incoming tenants is still under construction.
Among the largest upcoming attractions is Round1, the Japanese entertainment chain known for combining bowling, arcades, karaoke, billiards, sports courts, and food halls under one roof. The Mission Valley location is also slated to feature a YUU Japanese Food Hall with multiple restaurant vendors.
Additional incoming concepts include Kura Revolving Sushi Bar, The Stand, Philz Coffee, Pepper Lunch, Bacio di Latte, EM Coffee House, and family-focused indoor playground concept Candeeland.
The project's broader redesign includes newly landscaped plazas, expanded outdoor seating areas, firepit lounges, pedestrian promenades, and large event-oriented gathering spaces intended to support concerts, pop-ups, activations, and community programming. Current dining tenants surrounding the renovated plazas include CAVA, Tender Greens, Mendocino Farms, and Pesto Italian Craft Kitchen.
The Valley redevelopment arrives during a period of major transformation across Mission Valley, where developers continue pushing dense mixed-use projects, transit-oriented housing, entertainment venues, and experiential retail concepts into what has increasingly become one of San Diego's primary urban growth corridors.
No official opening date has yet been announced for DICK'S House of Sport, although construction and tenant buildouts throughout The Valley are expected to continue through summer 2026.
The Valley is located at 1640 Camino Del Rio North in San Diego's Mission Valley. For more information, visit thevalleysd.com.
Originally published on May 13, 2026.
