San Diego-Born Breakfast Republic Has PR Label It “Growth” In Email Announcing Impending Closures Of North Park, Ocean Beach & Encinitas Locations

A recently release press release distributed by the company's longtime PR firm labels it as "growth", but Breakfast Republic will permanently close its original North Park restaurant, its Ocean Beach outpost and its Encinitas location on August 9, eliminating three of the chain’s earliest and most recognizable San Diego County restaurants in a single day.

Rise & Shine Hospitality Group announced the closures Monday through a remarkably sunny press release headlined “continues growth,” an exercise in corporate optimism so aggressive it nearly deserves its own brunch cocktail. The release leads with proposed restaurants in Palm Springs, Orange County, Los Angeles and Texas before eventually acknowledging that Breakfast Republic is simultaneously shutting down three established locations in the market where the brand was born.

That is one way to describe it. Another would be: Breakfast Republic is closing three restaurants, including its flagship, while promising that better days are coming somewhere else.

The North Park closure is particularly significant. Founder Johan Engman opened the original Breakfast Republic there in 2015, launching the concept that would eventually blanket San Diego with cinnamon-roll pancakes, breakfast mac and cheese, boozy brunches, egg-shaped chairs and enough aggressively quirky slogans to make a HomeGoods aisle feel understated.

Encinitas opened in 2016 as the chain’s largest and most ambitious restaurant at the time. SanDiegoVille reported last week that the nearly decade-old location would close August 9. The new announcement reveals that Encinitas will not be leaving alone.

Ocean Beach followed in 2017, opening during the peak of Rise & Shine’s expansion frenzy, when every new Breakfast Republic was treated as evidence that Engman had somehow reinvented the first meal of the day.

According to Rise & Shine's long-retained public relations company, the three closures reflect “lease expirations and strategic portfolio decisions” intended to position the company for “long-term growth.” That language may be technically defensible, but it also performs the increasingly common PR trick of describing a retreat as an advance because hypothetical restaurants in other cities remain on a planning board.

The company says future Breakfast Republic locations are planned for Palm Springs, Orange County and Los Angeles. It also intends to open Greenville Breakfast Company in the Dallas area and eventually bring Breakfast Republic to Texas. No opening addresses or firm launch dates were provided for most of those projects.

The announcement was distributed by Alternative Strategies, Breakfast Republic’s decade-long public-relations firm. Its founder, William Lopez, was previously Engman’s business partner in Como Ceviche, a heavily promoted East Village restaurant that opened in late 2016 and quietly closed after approximately three months.

At the time, the partners said they were simply too busy with their respective growing businesses to give Como Ceviche the attention it required. They expressed hope that the concept might return. Nearly a decade later, it has not.

Breakfast Republic unquestionably achieved both visibility and scale. It became one of San Diego’s most recognizable homegrown chains and helped transform brunch into an all-day branding exercise built around photogenic food, cocktails and social-media-ready interiors.

But its San Diego trajectory is now unmistakably moving in the wrong direction. The chain has already closed restaurants in Carmel Valley, Hillcrest and La Jolla. After August 9, North Park, Ocean Beach and Encinitas will join them. Other Rise & Shine concepts, including El Jardín, Como Ceviche and multiple Fig Tree Café locations, have also disappeared.

The closures also come after a series of health-department interventions at Breakfast Republic restaurants over the years. San Diego County inspectors ordered the Pacific Beach location closed over a major vermin violation in late 2024, followed by the original North Park restaurant in October 2025 and the East Village location in December 2025.

For now, Rise & Shine says Breakfast Republic locations will remain in East Village, Liberty Station, Mission Valley, Pacific Beach and Scripps Ranch, along with six restaurants outside San Diego. Breakfast Company plans to continue operating in the Gaslamp, Mission Valley and West Hollywood.

Breakfast Republic’s North Park, Ocean Beach and Encinitas locations will serve their final guests on Sunday, August 9. For more information, visit breakfastrepublic.com.

Originally published on July 27, 2026.