The new Mr. Charlie's is now open in the former Chocolat space just north of University Avenue. The Hillcrest outpost follows the successful launch of the brand's Pacific Beach location earlier this year and continues the Los Angeles-based company's rapid expansion throughout Southern California and beyond.
Founded in Los Angeles in 2022, Mr. Charlie's has cultivated a devoted following by pairing an unmistakably nostalgic fast-food aesthetic with an entirely plant-based menu. The restaurant's bright red-and-yellow branding and tongue-in-cheek menu names intentionally evoke the classic American burger chain experience while serving food made without meat or dairy.
The menu centers around vegan interpretations of fast-food staples, including the Not a Hamburger, Not a Cheeseburger, Double Not, and Not a Chicken Sandwich. Customers can also order vegan nuggets, fries, breakfast sandwiches, and combo meals dubbed "Mr. Frowny Meals," alongside dairy-free soft-serve, sundaes, and other desserts.
Rather than positioning itself as a health-focused vegan concept, Mr. Charlie's has built its reputation on recreating the indulgent flavors and experience of traditional fast food while using entirely plant-based ingredients. The concept has gained significant attention across social media, helping fuel its expansion into multiple markets, including San Francisco and Australia.
The arrival in Hillcrest places the concept in one of San Diego's most vibrant dining and nightlife districts, where a diverse mix of independent restaurants, bars, and cafés has made the neighborhood a longtime destination for both locals and visitors. The location also expands vegan dining options in a community already known for embracing plant-based cuisine.
Mr. Charlie's is now open daily at 3896 Fifth Avenue in San Diego's Hillcrest neighborhood. The company also operates a San Diego location at 1560 Garnet Avenue in Pacific Beach. For more information, visit mrcharlies.co.
Originally published on July 1, 2026.
