The restaurant, located at 223 North Coast Highway in the longtime home of Petite Madeline Bakery & Patisserie, shared the news Friday morning in a statement on social media.
“We are heartbroken to share that Kettle On Coast is permanently closing,” the business wrote, explaining that despite its vision of bringing a “Michelin-level brunch experience” focused on exceptional ingredients, hospitality and support for local vendors, it “didn’t receive enough initial support to continue operating.”
Kettle On Coast quietly opened on April 1, replacing Petite Madeline after the beloved French bakery ended its 15-year run at the location. The café later held an official grand opening celebration on June 11, promoting a new menu, music and what it described as its “love letter to Oceanside.”
The Oceanside restaurant marked the third location for founder Givino Rossini’s growing Kettle On brand, joining Kettle On Grand in Escondido and Kettle On Main in Fallbrook. Rossini launched the concept after acquiring and reinventing an existing café in Escondido, building a reputation around specialty coffee, elevated food, craft beverages and community-focused programming. The Oceanside expansion represented the brand’s first move to the coast and was viewed as a significant milestone in its rapid growth.
In its farewell message, the company thanked its employees, guests, farmers, roasters and local vendors for helping bring the concept to life.
“Though this chapter was short, we’re grateful for every meal shared, every conversation, and everyone who supported us along the way,” the statement read.
The business also indicated it is seeking a new tenant for the fully built-out restaurant space, inviting interested parties to contact the company directly.
The closure comes as independent restaurants across San Diego County continue to face mounting challenges, including high operating costs, rising labor expenses, elevated rents and increasingly cautious consumer spending. While Kettle On Coast cited insufficient customer support as the primary reason for closing, the restaurant’s unusually brief lifespan underscores the difficult environment many new hospitality ventures face, even in high-profile locations.
As of publication, Kettle On Grand in Escondido and Kettle On Main in Fallbrook remain open. For more information, visit thekettleon.com.
Originally published on August 7, 2026.
