International Mini-Burger Franchise Burgerim To Open Locations In La Jolla & Within San Diego's Horton Plaza Park

April 9, 2017

Entering San Diego's Horton Plaza Park and La Jolla neighborhood is Burgerin - an Israel-based international fast-casual chain with a menu centered around customizable micro-burgers.

As part of a recent expansion that will bring more than 30 locations to the United States, Israeli mini-burger eatery Burgerim will open within San Diego's downtown Horton Plaza Park, which debuted in 2016 after a $17 million restoration of a nearly-150-year-old park, as well as an outpost in La Jolla, with plans to open more area locations if demand is there. After beginning franchising in 2011, Burgerim has seen rapid growth and currently operates in over 200 locations in 16 countries, with its first U.S. location opening at 5001 Melrose Avenue in Los Angeles in the spring of 2016.

"Burgerim’s acclaim continues to spread and demand continues to grow thanks to our recent Los Angeles opening that has been a huge hit," says Juan Munoz, vice president of operations. "We’re changing the status quo for affordable gourmet eating and this unprecedented expansion stands as a testament to our commitment to every one of our communities."

At Burgerim, rather than offering a menu of larger burgers, the eatery presents a concise menu of made-to-order mini-burgers in a variety of 2.8-ounce protein patty options, including beef, chicken, turkey, chorizo, Merguez, Wagyu, lamb, salmon, veggie and dry-aged beef - created to be ordered in volume like at the popular White Castle chain. The restaurant also offers chicken wings, chicken strips, sandwiches, wraps, salads, and desserts, as well as a kids meal. The Horton Plaza & La Jolla locations will also serve beer and wine and are expected to open by fall 2017. 

Burgerim will be located at 900 4th Avenue, Suite FSU-1 in San Diego's Horton Plaza Park and 1271 Prospect Street in La Jolla and will be operated by franchisee Irwantio, Inc. For more information on Burgerim, visit burgerim.com.