El Zarape To Open Chic New Adams Avenue Location On December 12

December 11, 2016

A staple for Mexican food in San Diego for nearly two decades, El Zarape will unveil its sister restaurant El Zarape Mexican Eatery in the former Casa Adams space at 3038 Adams Avenue in North Park on December 12.

Maritza Briceño opened the original El Zarape on Park Boulevard in University Heights in 1997. Along with her husband, the couple opened El Zarape Taqueria in Normal Heights in 2010, but that location is in the process of being sold and, although unaffiliated, will continue to operate under the same name.

"This is an exciting time for Mexican cuisine in San Diego," said El Zarape owner Maritza Briceño. "El Zarape Mexican Eatery emulates what has made El Zarape a staple in San Diego with a new revamped and refreshed aesthetic reminiscent of my need for improvement and growth. I am trying to encapsulate the vibrancy and growth of Adams Avenue through a cult classic establishment that wants to create a brand representative of our traditional flavors with new age fare and modernity."

The new North Park El Zarape eatery offers a more modern decor than the original.  Its condensed menu features El Zarape's much loved dishes, alongside new sought after menu offerings such as bowls, street tacos and TJ dogs, with vegetarian options including potato and soy chorizo rolled tacos and veggie burritos. El Zarape Mexican Eatery is also incorporating a weekend brunch that will serve off-the-menu items (like breakfast carne asada fries!) with an opportunity to quench your thirst with micheladas and Mexican mimosas - champagne with a choice of guava, melon, mango and watermelon juices. The restaurant will also offer wine and champagne, as well as SoJu Bloody Mary's and Drunken Horchatas.

"With this new location, we are looking to introduce a new, refreshed approach to our brand that, if accepted by our consumers, will become the margin for new locations to come," continued Briceño.

El Zarape Mexican Eatery will be open from 11am-11pm daily with brunch being served until 4pm on Saturdays & Sundays. Check out the menu below.