Slater's 50/50 Teams Up With San Diego's Jensen Meat Company To Bring Burger Patties To Supermarkets

October 6, 2017

Slater’s 50/50, a Southern California restaurant phenomenon that takes its name from its patented burger made of 50 percent ground beef and 50 percent bacon, has partnered with San Diego's Jensen Meat Company to bring its namesake patty to grocery stores.

The Slater's 50/50 patties will initially be introduced to 77 Sam’s Club locations in Southern California and six in the Dallas market this month, according to Abel Olivera, CEO of Jensen Meat. The frozen patties will be offered in 2 and 4 pound packages with six or 12 individually quick-frozen one-third pound handmade-style patties. Olivera estimates that gross sales in the first year could conservatively exceed $10 million.

"Baconmania shows no signs of receding," said Olivera. "There is a huge demand for bacon products. In fact, national bacon reserves have hit a 50-year low. 

Slater's 50/50 gained an almost-immediate following upon opening in 2009 in Anaheim for its bacon-infused burger patties and devotion to craft beer. The company grew to six total California restaurants located in Anaheim Hills, Huntington Beach, Rancho Cucamonga, Pasadena, San Marcos and San Diego's Liberty Station, with another Lake Forest location that closed last year. A Dallas, TX location was also recently opened. In December 2016, Slater's 50/50 founder Scott Slater sold the company to to Michael Nakleh's Elite Restaurant Group with hopes of a future national expansion. Nakleh, a former Fatburger and Sizzler franchisee, has already inked deals to franchise the brand in Las Vegas, Texas, Temecula and Los Angeles, with hopes of having 14 locations open by year's end.

"We’re ecstatic to join forces with a company capable of maintaining Slater’s patent-worthy taste and quality and delivering it to customers around the country,” said Michael Nekhleh, president of Slater’s Restaurant Group.

Jensen Meat Co. is a privately held processor and marketer of high quality ground beef products. Located in the Otay Mesa area of San Diego, the company has strong branded products sold under Fat Burger, Great Value, Kroger, Member’s Mark, Sysco, and other licensed product extensions. Founded in 1958 by Reggie Jensen, it produces 75 million pounds of ground beef annually from its new 150,000 square-foot plant.