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San Diego's Historic Roberto's Taco Shop Opens Pacific Beach Location

June 1, 2019

Now open in Pacific Beach is a new location of Roberto's Taco Shop, the 55-year-old Mexican food chain that many believe invented the California burrito.

Mexico-native Roberto & Dolores Robledo operated a tortilleria and cafe in San Ysidro before opening their first Roberto's Taco Shop in National City in 1964. With the help of their 13 children and extended family, they grew the concept to a chain of more than 60 locations spread around San Diego and Nevada. The popularity of Roberto's throughout America's Finest City resulted in many imitators popping up and using the "-bertos" suffix, with names like Rigoberto's, Alberto's, Filiberto's, Hilberto's and others. Rumor has it that the famed California burrito originated at an unknown -berto's named restaurant in San Diego in the 1980s, which some surmise was the original Roberto's.

The new Roberto's is sited within a small storefront within Pacific Plaza in Pacific Beach. Like other branches, the restaurant will serve fast-casual Mexican staples like tacos, burritos, smothered fries, nachos, tostadas, quesadillas, tortas, enchiladas, and combination plates. The eatery will be open from 7am to midnight daily.

Visit the new Roberto's Taco Shop at 1856 Garnet Avenue in Pacific Beach. For more information, visit robertostacoshop.com.