Adding to its more than 300 locations around the globe, New York-based Korean fried chicken empire Bonchon will open its second San Diego restaurant in South County.
Founded by Jinduk Seo in South Korea in 2002, the first U.S. location of Bonchon opened in Fort Lee, NJ in 2006. Not long after, Bonchon relocated its headquarters to New York City and opened its flagship restaurant in the heart of Manhattan. The franchise now has more than 300 worldwide locations with more than 50 of them in the United States. Bonchon means "my hometown" in Korean and is meant to pay homage to the company’s roots in Busan, South Korea. The first San Diego location opened on Convoy Street in Kearny Mesa last year.
Bonchon's menu is centered around Korean-style fried chicken, served with a soy garlic or spicy glaze and garnished with pickled radish. The menu also offers an expansive selection of small and entree-portion Asian fusion dishes, including bulgogi sliders, takoyaki balls, bao buns, bibimbap, japchae, katsu, and bull dak - a mixture of spicy chicken and stir-fried rice cakes with mozzarella and scallions. Owned by franchisee Hosik Bang of 2 HGE Inc., the second San Diego branch will take over the space at at 1460 E. Plaza Boulevard in National City and is scheduled to open in spring 2020. There is also a possible location in planning for La Jolla's The Collection at UTC, which is currently under construction.
