Sam The Cooking Guy To Open Several "Ghost Kitchen" Dining Concepts

September 23, 2020

This fall, San Diego's own Sam "The Cooking Guy" Zien will launch a multi-concept eatery operated mostly online from the former Buster's Beach House in Seaport Village.

Emmy Award-winning Sam The Cooking Guy is adding to his budding restaurant empire by launching a variety of delivery-only eateries from the Seaport Village space that housed Buster's Beach House & Longboard Bar for three decades. Earlier this year, Zien and his partners from Grain & Grit Collective entered into a decade-long lease with the Port of San Diego for the building at 807 West Harbor Drive to open a full-service American comfort food restaurant in the bayfront space. Zien and Grain & Grit already work together to operate Not Not Tacos in Little Italy Food Hall and Graze in the space directly opposite the food hall within Piazza Della Famiglia. The new, yet-to-be-named Seaport Village restaurant is currently paused as the restaurant industry waits out COVID-19 restrictions.

Popping up this fall from the within the former Buster's is Eats by Sam, which will be a "ghost kitchen" operated mostly online via delivery apps like Postmates, DoorDash, UberEats and GrubHub. There will also be a kiosk to order from outside the building and plenty of outdoor seating for diners to picnic. The first two concepts to launch will be Samburgers, offering a variety of burgers, and Samwiches, which will have a menu of, you guessed it, sandwiches. Expect other concepts to be tested and to appear online by year's end.

Eats by Sam is expected to open at some point this October. For more information visit and check out the video below.