Blended Festival To Take Over Bayfront Embarcadero In Downtown San Diego For Two Days Of Live Music This October 15 & 16

June 20, 2021

Following the success of My Wine Society’s 2019 sold-out inaugural Blended Festival in San Diego, the fast-growing music, food, and wine event is returning this October 15 & 16, featuring headliners The Chainsmokers, Deorro, Nelly, Bryce Vine, Loud Luxury, Blanco Brown, and more. Promo code SDVILLE saves 10% on tickets.

Blended Festival will make its return to San Diego at Embarcadero Park North on October 15-16, with the Chainsmokers headlining the two-day wine-centric event. The San Diego music lineup also includes chart-topping acts and local talent from the worlds of EDM, hip hop, pop, and country. Scheduled to perform are headliners Deorro, Nelly, Bryce Vine, Loud Luxury, Blanco Brown, Jowell Y Randy, James Kennedy, Nesi, On The Outside, Shaylen, and Szns, with more to be announced.

"We’re thrilled to present this unique mix of genres and big talent to where it all began'," said Blended Festival Director Kalika Moquin. "The Blended Fest brand is modeled to thrive where enthusiasts of music, wine, and culinary experiences reside and visit. San Diego encompasses all three."

Blended Festival will feature a main stage that hosts chart-topping acts and local talent. Festival Goers will also get a taste of San Diego with popular food vendors, and a culinary stage featuring notable chefs to be announced later. Additionally, Blended Festival will introduce a Wellness Lounge, partnering with When The Music Stops, a nonprofit and community that supports emotional and mental health through music, connection, and love.

Premium activations will include the Maxim VIP Village offering exclusive bottle service, hosted bar hours, and celebrity DJs, and the My Wine Society Wine tent at the center of the action, providing attendees the opportunity to try a vast selection of varietals from domestic and international wineries. Celebrity sommelier Matthew-Lorèn will be on-site to educate and answer wine-related questions throughout the weekend.

Blended Festival is powered by My Wine Society, a popular wine app for millennials. By downloading the MWS app, attendees can virtually meet other ticket holders, join chat rooms, earn badges, track their wine tastings, interact with wine brands, be the first to know when artists are performing, as well as access official pre- and after-parties, complimentary drinks, tastings, merch giveaways, and more. In addition to the app integration, Blended Festival will be a completely cashless festival, directing all guests to pre-register their activities. The MWS app is available for free download on iTunes and Google Play.

Tickets to the San Diego Blended Festival can be purchased online. Two-day packages start at $149 with VIP and Premium upgrades and layaway plans available. Promo code SDVILLE saves 10% on tickets.

The Blended Festival will take place on October 15-16 at Embarcadero Marina Park North, located at 400 Kettner Boulevard in downtown San Diego. For more information, visit