Ben & Esther's Vegan Jewish Deli To Open New Location In San Diego's North County

May 10, 2022

Portland-based Ben & Esther's vegan Jewish deli, bakery and bagel shop has announced a second San Diego location will open this summer in North County. 

Named after the founder's grandparents, Ben & Esther's is a New York City-style Jewish deli and bakery that first opened in Portland, OR, in 2019. Although the concept initially sold animal products, it eventually transitioned to be completely vegetarian, then to 100% vegan. The flagship San Diego location of Ben & Esther's opened on the first of this year within Aztec Village Center near San Diego State University and is operated in partnership with Justin King and Marc Bennett, owner of nearby Pappy's Barber Shop.

The second San Diego location of Ben & Esther's will open this summer in the space that last housed Tambo Cafe in South Oceanside. Like other branches, expect a menu of New York style bagels with cream "cheese", deli sandwiches, knishes, matzo ball soups, lox made from carrots, whitefish made from hearts of palm, and a variety of pastries & sweets. This location will be operated by the same owners as the College Area branch. 

Ben & Esther's is anticipated to open this August at 1904 South Coast Highway, Unit 101, in San Diego's North County city of Oceanside. For more information, visit