Southern Comfort Food Chain Huckleberry’s Breakfast & Lunch Open First San Diego Location

May 9, 2022

A Southern comfort food restaurant chain founded in California's Bay Area, Huckleberry’s Breakfast and Lunch has opened its first San Diego location.

The first Huckleberry's was opened in Pismo Beach, CA, in 2008 by Randy Brooks, president of Dynaco Food Concepts and franchisor of California-based family dining chain Perko's Café, among others. The third-generation company also founded the Happy Steak chain of restaurants. Huckleberry’s currently has 25 locations with several more in development to open in 2022. Since 2016, the Huckleberry’s brand has been owned by San Luis Obispo, CA-based franchisor Heritage Restaurant Brands, which also manage franchise opportunities for Cool Hand Luke’s Steakhouse and Perko’s Cafe Grill.

The first San Diego location of Huckleberry's Breakfast and Lunch is now open in the former Souplantation space in San Diego's North County city of Escondido. Like every other Huckleberry's, the San Diego outpost is open exclusively for breakfast and lunch from 6 am to 3pm daily. The menu follows the company slogan, "Southern cooking with a California twist," and includes items such as chicken & waffles, crab cake eggs Benedict, shrimp po’boy sandwich, Southern beignets, breaded catfish, chicken fried steak, jambalaya, fried okra, and more. The restaurant also serves mimosas, Bloody Marys and beer.

Huckleberry's Breakfast and Lunch now open daily at 1260 Auto Parkway, Suite A, in Escondido. For more information, visit and check out the menu below.