Decades-Old StarBread Filipino Bakery Opens First San Diego Location

June 16, 2022

A decades-old destination for Filipino baked goods in Northern California, StarBread Bakery has opened its first San Diego location.

Founded in Vallejo, CA, in 1986 under a different name, StarBread is a family-run Filipino bakery with seven locations around Northern California, many of which operate 24 hours a day. Starbread Bakery started franchising during the pandemic and recently unveiled new outposts in Anaheim and Las Vegas. The company is widely known for its Señorita bread, also called "Spanish Bread", small rolls made with bread dough that is slathered with butter, sugar and breadcrumbs, like a dinner roll combined with a pastry. 

StarBread's first San Diego branch and most southerly location soft opens today from 9am to 1pm in the 1,800 square-foot space previously occupied by Firehouse Subs within Chula Vista Submarket plaza. In addition to Señorita bread, StarBread's rotating menu also includes cakes, pastries, donuts, and bitso-bitso, a pastry similar to Portuguese malasada pumped with a variety of fillings like cream cheese, chocolate cream, apple, and strawberry jelly. The eatery also frequently has savory items like lumpia, empanadas, and siopao - a steamed bun filled with meat. 

StarBread is now open at 510 Broadway, Suite 2, in San Diego's South County city of Chula Vista. For more information, visit