Trust Restaurant Group's The Wise Ox Butcher Shop & Eatery Unveils In North San Diego County

June 9, 2022

San Diego's Trust Restaurant Group has opened the second area location of The Wise Ox Butcher & Eatery within The Beacon La Costa shopping center in Carlsbad.

In summer 2020, San Diego's growing Trust Restaurant Group took over The Heart & Trotter Whole Animal Butchery in North Park and launched the first location of The Wise Ox Butcher & Eatery. Named in homage to Trust's hulking executive chef and owner Brad Wise, The Wise Ox offers a variety of choice and prime beef cuts, premium dry-aged beef and wagyu, plus pork, poultry, and seafood, as well as marinated ready-to-cook meats and house-made sausages. In addition to curated grocery items, deli, and craft beer selection, the butcher shop has an on-site eatery featuring a menu of all custom sandwiches, cheeses and charcuterie.

The second location of The Wise Ox opens today in a 1,314 square-foot retail space within The Beacon La Costa plaza in Carlsbad. Like the original North Park branch, there is a butcher case filled with meats and prepared items, and grocery staples, as well as beer, wine, and a menu of sandwiches & burgers. 

Trust Restaurant Group started in early 2016 with the opening of Trust Restaurant within design guru Jonathan Segal's Mr. Robinson Building on the outskirts of Hillcrest. The expanding hospitality company was founded by alums of San Diego-based Eat.Drink.Sleep (JRDN, Decoy Dockside Dining), including Co-Owner/Chef Brad Wise, former GM/Managing Partner Steve Schwob, and Pastry Chef Jeremy Harville. In January 2019, the team (with financial backing by local real estate developer and co-owner of San Diego Legion rugby team Ryan Patterson) unveiled Fort Oak within developer Jonathan Segal's The Fort mixed-use building in Mission Hills. In November 2019, the group unveiled Rare Society, a modern take on the classic American steakhouse, which also has a location in Solana Beach and plans for a nationwide expansion. In January 2020, Trust Group opened all-day restaurant, bakery and marketplace Cardellino within the space previously occupied by Brooklyn Girl Eatery in Mission Hills.

The Wise Ox is now open at 7720-7790 El Camino Real in Carlsbad. For more information, visit