Mexico City’s Grupo Hunan Hospitality Collective To Bring New Da Primo Italian Restaurant Concept To San Diego's Westfield UTC

July 15, 2022

Mexico City's prolific Grupo Hunan restaurant group has taken over the space that last housed Larsen's Steakhouse in San Diego's Westfield UTC mall for the opening of a Da Primo, a hip & upscale Italian restaurant and bar.

Founded by Pepe Cuaik in 1993 with the opening of Mexico City's first Chinese restaurant Hunan, Grupo Hunan now operates nearly two dozen restaurants in Mexico City, including the city's multiple branches of Nobu, as well as a restaurant in Cabo San Lucas, another in Guadalajara and a recently opened Mexican restaurant named Alma at The Grove in Los Angeles. The company has taken over the 7,500 square-foot, ground level space that housed Larsen's Steakhouse at Westfield UTC mall in La Jolla for the group's second restaurant in the U.S.. Larsen's occupied the unit for five years before abruptly closing last spring. Larsen's lease was reportedly terminated by the mall's parent company, allegedly following negotiations with Grupo Hunan.

After an interior renovation, Grupo Hunan will open a new concept dubbed Da Primo. The upscale Italian restaurant will be different than the company's three other Italian concepts - Prosecco Tavola Rustica, Negroni Trattoria Italiana, and Trastevere Ristorante Italiano. Expect a luxurious and trendy design with a menu of Italian and fusion dishes. 

Da Primo is expected to open by late 2022/early 2023 at 4545 La Jolla Village Drive, Suite 1050, on the ground floor of Westfield UTC mall in San Diego's La Jolla UTC area. For more information, visit