Madison On Park's Brunch-Focused Offshoot Set To Open Soon In San Diego's Normal Heights

August 7, 2022

The owners of University Heights hotspot Madison on Park are nearly ready to unveil Madi, a new brunch-focused restaurant opening this month in the space previously occupied by Pachamama in San Diego's Normal Heights.

In early 2016, Madison unveiled in the former Lei Lounge space in San Diego's University Heights. A collaboration between experienced San Diego industry insiders, Madison is owned by Jeffrey Fink, a longtime attorney who also long-operated M-Theory Music and FLUXX nightclub, and General Manager Matt Sieve, formerly of Isabel’s Cantina and a third generation restaurateur. In its six year tenure, Madison has won numerous awards, including several design acknowledgements. Madison is the first restaurant designed by Anna and David Sindelar, the husband and wife team behind the industrial design firm, ARCHISECTS, and the former creative directors at FLUXX Nightclub.

Earlier this year, the Madison team took over the 2,058 square-foot Normal Heights building that last housed Pachamama, a controversial-from-the-start South American restaurant that abruptly shuttered last fall and has reopened in Los Angeles' Venice Beach. The indoor/outdoor space has undergone an impressive retro-style redesign from Dave and Anna Sindelar of ARCHISECTS and will reopen this August as a brunch-centric, globally-inspired restaurant named Madi. As far as beverages, there is currently only a beer & wine license, so options will include juices, craft beer, amaro cocktails, sparkling wine, mimosas, a curated wine list, and a coffee counter with drinks from Mission Hills-based Heartwork Coffee.

As far as food, Madi will serve fresh pastries and an array of breakfast & lunch dishes. Highlights from the menu include the famed waffle churro sticks; a skirt steak Benedict with asparagus, spinach, avocado sauce, hollandaise and poached egg on rustic toast served with breakfast potatoes; strawberry and mango pancakes served with maple syrup and whipped butter; and the Madi burger with 1/3 lb of char-grilled Angus beef topped with aged white cheddar, pickled shallots, charred bacon, house pickles on a brioche bun, served with za'atar waffle fries. 

Madi is anticipated to soft open as early Tuesday, August 16 at 3737 Adams Avenue in San Diego's Normal Heights. For more information, visit and check out Madi's menu below.