Grocery Outlet Bargain Market Coming To San Diego's North County City Of Encinitas

December 23, 2022

A branch of Berkeley-based bargain supermarket chain Grocery Outlet is set to open later this year in San Diego's North County community of Encinitas. 

Founded as Cannery Sales by James Read in San Francisco in 1946, Grocery Outlet's business model was originally based on reselling government surplus food products. The "extreme-value" grocer has since grown to more than 400 location and offers bargain prices on brand name merchandise. A third-generation family-led company, the majority of Grocery Outlet's stores are independently operated by locally based, married couples. 

The 20th area Grocery Outlet location and first in Encinitas will open in the space that last housed a 99 Cents Only store off El Camino Real. Like other area outposts, the new Grocery Outlet will sell name-brand and private-label groceries, including fresh meat, dairy, produce, bread, frozen foods, organic items, beauty care, and pantry & household staples, as well as beer, wine and liquor.  

Grocery Outlet is anticipated to open by mid-2023 at 145 South El Camino Real in San Diego's North County city of Encinitas. For more information, visit