San Diego's Famed Lucha Libre Gourmet Taco Shop Opening New Location In Pacific Beach

April 8, 2023

The third area outpost of popular wrestling-themed Mexican eatery Lucha Libre Taco Shop is opening in the heart of San Diego's Pacific Beach. 

A family run business from the start, the Rojano-Garcia family debuted their pro-wrestling-themed Lucha Libre Gourmet Taco Shop on the base of Washington Street in San Diego's Middletown neighborhood in 2008 and quickly gained fanfare due to the funky design and well-executed Mexican taco shop delicacies. Owned by brothers Jose Luis, Maurilio, and Diego Rojano-Garcia, who grew up in Mexico idolizing wrestling stars, Lucha Libre became a San Diego destination after entering national stardom through a feature on Travel Channel's Man vs. Food in 2010. 

The popularity of Lucha Libre resulted in the expansion of the eatery into Petco Park in 2014, followed by the opening of another location in North Park in 2015. A Carlsbad location opened in early 2020 within The Shoppes at Carlsbad but shuttered not long after due to the pandemic.

The newest Lucha Libre location will open soon within the quaint, 450 square-foot space that last housed Social Eats and B-Mo's Sandwich Shop before that. Expect a meny of tacos, burritos, quesadillas, smothered fries and chips, and other specialties, as well as sparkling water coolers and Mexican sodas. There will also be a selection of the company's Zonkey paletas ice pops. 

Lucha Libre Gourmet Taco Shop is anticipated to soft open by month's end at 1037 Garnet Avenue in San Diego's Pacific Beach. For more information, visit