Los Angeles-Based Pitfire Artisan Pizza Opens First San Diego Location

October 30, 2023

An artisan pizza chain started in Los Angeles that currently has several locations around Southern California, Pitfire Pizza has opened the first of several bar & restaurants planned for San Diego.

Pitfire Pizza was founded in North Hollywood, CA, in 1997 by David Sanfield and Paul Hibler, whose American Gonzo Food Corp also owns Pasadena's Superba Snacks + Coffee and Los Angeles' popular burger destination, The Win~Dow. Over the past 25 years, the duo slowly expanded to nine locations of Pitfire Pizza in Los Angeles County and one in Costa Mesa.

Pitfire Pizza has opened a 3,500-square-foot restaurant within Carlsbad's The Beacon La Costa. Formerly La Costa Towne Center, the North County shopping center recently underwent a $10 million renovation, which has attracted many multi-million-dollar tenants, including a location of Shake Shack that recently opened, a branch of Los Angeles-based Sweetgreen salad chain, Ohio-based Jeni’s Splendid Ice Creams, the second location of San Diego-based Trust Restaurant Group's The Wise Ox Butcher & Eatery, a new location of San Diego's Michelin-recogized modern taqueria Lola 55, and The Lullabar cafe, self-care hub, and wellness center.

Like other branches, the San Diego Pitfire Pizza is pet-friendly and offers a seasonal menu centered around fermented sourdough specialty wood-fired pizzas and pasta. The menu also includes options like wings, salads, shareable plates and gluten-free dishes. The San Diego location also has a full bar with cocktails, beer, wine, and boozy slushies, including a frozen Negroni. 

American Gonzo Food Corp plans to open additional branches of Pitfire Pizza around San Diego. The company is also considering expanding its other concepts into San Diego County, including a location of The Win-Dow burgers. 

Pitfire Artisan Pizza is now open at 7720 El Camino Real in San Diego's North County city of Carlsbad. For more information, visit pitfirepizza.com and check out the current menu below.