San Diego's Consortium Holdings Hospitality Group Bringing Mediterranean Brasserie & Reservation-Only Oyster And Champagne Bar To Coronado

March 18, 2024

As part of the company's overhaul of La Avenida Inn in Coronado, San Diego's Consortium Holdings Hospitality Group is opening a new Mediterranean brasserie and reservation-only oyster & champagne bar. 

In May 2022, news broke that Consortium Holdings founder Arsalun Tafazoli entered into a longterm lease for Coronado's 29 guest room La Avenida Inn, which was first built in 1957. Located off Orange Avenue in the heart of San Diego's picturesque Coronado, La Avenida Inn sits a block from the beach and historic Hotel del Coronado. In addition to housing the hotel, the adjacent La Avenida Plaza is home to numerous restaurants and retail shops including Stake Chophouse, Cotier, and the incoming, Cheesecake Factory-owned Blanco Tacos + Tequila Mexican restaurant
Like they did with San Diego's historic The Lafayette Hotel, Consortium Holdings is in the process of a complete overhaul of the La Avenida Inn property. The company is currently putting its design-forward touches on the decades-old hotel, renovating rooms, upgrading the pool, adding patio and lobby bars and building a brand new, 4,372 square-foot onsite bar & restaurant. 
Consortium Holdings is replacing La Avenida's parking lot with an abundantly-landscaped outdoor restaurant. The main dining area will include outdoor seated dining with built-in banquette seating underneath an ivy-covered steel trellis structure painted black. Exterior of the banquettes will include large format organic cut flagstone and the seats will be covered in a printed cotton fabric. 
A new walnut wood with a calacatta marble café bar will sit adjacent to the lobby area of the hotel and a patio bar will be installed behind the trellis-covered dining area overlooking the pool. A large rock waterfall consisting of various stone and rock formations will be installed along the north wall of the hotel's exterior. Th updated pool area will include new chaise lounges, scalloped edge umbrellas with contrasting piping, and four new ornate lampposts. 
The property's yet-to-be-named incoming restaurant will be a Greek/Mediterranean-inspired brasserie with a menu by Consortium's Director of Culinary Operations Perfecte Rocher. The restaurant will offer a lush, tropical jungle decor and a full bar with an elevated cocktail list. There will also be a reservation-exclusive oyster and champagne lounge outfitted in mirror tiling with sea shell light fixtures.
In addition to the upcoming Coronado bar & restaurant, Consortium Holdings is putting its finishing touches on Leilaa 5,000+ square-foot Middle Eastern-style bar & restaurant expected to open this June in San Diego's North Park. Leila will offer a Middle Eastern, Lebanese and Persian-inspired fusion menu and design with an open kitchen, full bar and a running stream flowing around the ample space. 
Besides La Avenida Inn, Consortium Holdings, also known as CH Projects, has several additional projects in the works right now. The company in the process of restyling the 14-year-old Starlite restaurant on northern India Street in San Diego's highway-adjacent Middletown neighborhood. The restaurant is anticipated to become an old-school steakhouse-style bar & restaurant with a menu centered around dry-aged meat and a continued focus on craft cocktails. 

CH Projects founder Arsalun Tafazoli also recently acquired six properties on on Kettner, Juniper and India at the northern end of Little Italy at a cost of $13 million in order to build Dreamboat, a boutique hotel, two restaurants, offices and a wellness center. He is currently appealing a decision by the San Diego Airport Authority that his proposed Little Italy hotel project violates land use regulations due to its presence in a flight path. 

The company is also adding a spa concept inspired by Russian, Roman and Turkish bathhouses to the The Lafayette Hotel, as well as a fine-dining, French-inspired restaurant named Le Horse Continental Room. CH founder Arsalun Tafazoli also owns the shopping plaza at 3401 Adams Avenue in Normal Heights, which sits across the street from Blind Lady AleHouse and approximately a half mile from CH's Polite Provisions. It is believe he is building a commercial kitchen and bakery in the unit. 

La Avenida Hotel is expected to reopen as early as this summer, with the restaurant opening by year's end, at 1315 Orange Avenue in San Diego's island city of Coronado. For more information, visit