America's First Brazilian Steakhouse, Rodizio Grill Opening First California Location In San Diego

June 19, 2024

Considered to be America's first Brazilian steakhouse, Rodizio Grill will soon open its first California location in San Diego.

Rodizio Grill was founded in Littleton, Colorado, in 1996 by São Paulo-native Ivan Ultrera, who wanted to bring the traditional churrasco style of dining to the United States. Prior to opening his first restaurant, Ultrera graduated from Brigham Young University, and worked at Pizza Hut and PepsiCo. Rodizio Grill was the first churrascaria in the United States, and the company now operates more than 20 locations in 13 states. 
For its first California branch, Rodizio Grill is taking over the space last occupied by URBN Coal Fired Pizza & Brewing in San Diego's East County city of El Cajon. Like other locations, expect a salad bar serving pre-made and house-made salads and a hot bar with traditional Latin American offerings. The main feature will be house-grilled protein options, which are presented on 3' long skewers in a continuous rotation, and which are carved tableside by servers per guest preference. There will also be a full bar with beer, wine and cocktails.

Rodizio Grill is expected to open this fall at 110 Magnolia Avenue in San Diego's East County city of El Cajon. For more information, visit