PB Shore Club Ownership Bringing The Haole Shack Hawaiian-Inspired Eatery To San Diego's Pacific Beach

July 1, 2024

The former surf shop at the base of PB Shore Club will soon become The Haole Shack, a fast-casual eatery from the team behind many San Diego hotspots. 

Grind & Prosper Hospitality and Square One Concepts are teaming up to repurpose the longtime Pacific Beach Surf Shop space on the ground level outside PB Shore Club and opening a Hawaiian-themed restaurants. Named after the oft-derogatory term for a non-native Hawaiian person, The Haole Shack will offer a "North Shore vibe" and a menu of smash burgers, steak and chicken teriyaki bowls, and shaved ice.

In addition to a menu featuring double and single smash burgers, there will be black bean burgers and "Double Shaka" smothered fries topped with tri-tip, chicken, kook sauce, green onions, and sesame seeds. Teriyaki bowls will be available with options such as chicken, tofu, or tri-tip, served with steamed vegetables, kimchi-seasoned fried rice, togarashi, teriyaki, and kook sauce. Food will be available for takeout from the counter, and there will also be patio parklet seating available for 16 guests. 

Local restaurateur Peter Cich has ownership interests in PB Shore Club and is the founder of Grind & Prosper Hospitality. In early 2016, he launched island inspired Miss B’s Coconut Club on the corner of in Mission Beach. Grind & Prosper has since opened the 8,000 square-foot dining, drinking & entertainment destination Park 101 in downtown Carlsbad, Cajun-style Louisiana Purchase bar & restaurant in North Park, Coco Maya Caribbean restaurant in Little Italy and a pair of dining concepts within the Brick boutique hotel in San Diego's North County city of Oceanside. The company is also partnering with Grind & Prosper Hospitality's Executive Chef and Partner Quinnton Austin on the opening of a Austin NoLa, a 2,800 square-foot New Orleans-inspired restaurant on the base floor of the incoming Niima Outpost building in North Park. 
For The Haole Shack, Grind & Prosper is also partnering with Barrett Rinzler's Square One Concepts, which owns many other bars & restaurants, and Doug Sondomowicz of Pacific Beach Fish Shop. Together, the three partners founded PB Shore Club in a second story space overlooking the Pacific Ocean in 2007. 

The Haole Shack is anticipated to open in late summer 2024 at 707 Grand Avenue in San Diego's Pacific Beach. For more information, follow Haole Shack on Instagram