The alcohol-free bottle shop and tasting room will celebrate its grand opening on January 2, 2026, at 4967 Newport Avenue inside the OB Business Center in Ocean Beach. The newest outpost marks the company’s second brick-and-mortar location following the debut of its Pacific Beach shop, which opened in 2024 and helped introduce many San Diegans to a curated world of non-alcoholic beers, wines, and spirits. Like the original location, the OB shop will focus on providing high-quality alcohol-free alternatives designed to replicate the ritual, complexity, and social experience of traditional drinking - without the alcohol.
Monday Morning was founded by Zane Curtis, who adopted an alcohol-free lifestyle after more than two decades of drinking and found the available non-alcoholic options lacking in both flavor and sophistication. His experience led to the creation of a bottle shop centered on thoughtful curation, offering alcohol-free tequila, vodka, gin, whisky, wine, and beer from producers around the world. Many products are available to sample in-store, allowing customers to explore before committing to a purchase.
The expansion into Ocean Beach reflects continued momentum behind the “sober-curious” and moderation movements, which have gained traction nationally and locally. Studies consistently show that younger consumers - particularly Gen Z - are drinking less alcohol than previous generations, prioritizing health, wellness, and more intentional social habits. Ocean Beach, long associated with laid-back lifestyles and wellness-forward communities, presents a natural fit for the concept.
The new location also signals broader ambitions for the brand. According to the company, Monday Morning hopes to open additional locations in the future as interest in non-alcoholic options continues to grow across San Diego and beyond. The OB opening places the shop among a small but expanding ecosystem of alcohol-free businesses in the region, as consumers increasingly seek inclusive spaces that don’t revolve around drinking.
With its second storefront, Monday Morning Bottle Shop continues to position itself as both a specialty retailer and a cultural hub - one that supports sobriety, moderation, and curiosity without judgment. Further details about opening-day programming and tastings are expected to be announced closer to the January launch.
Monday Morning was founded by Zane Curtis, who adopted an alcohol-free lifestyle after more than two decades of drinking and found the available non-alcoholic options lacking in both flavor and sophistication. His experience led to the creation of a bottle shop centered on thoughtful curation, offering alcohol-free tequila, vodka, gin, whisky, wine, and beer from producers around the world. Many products are available to sample in-store, allowing customers to explore before committing to a purchase.
The expansion into Ocean Beach reflects continued momentum behind the “sober-curious” and moderation movements, which have gained traction nationally and locally. Studies consistently show that younger consumers - particularly Gen Z - are drinking less alcohol than previous generations, prioritizing health, wellness, and more intentional social habits. Ocean Beach, long associated with laid-back lifestyles and wellness-forward communities, presents a natural fit for the concept.
The new location also signals broader ambitions for the brand. According to the company, Monday Morning hopes to open additional locations in the future as interest in non-alcoholic options continues to grow across San Diego and beyond. The OB opening places the shop among a small but expanding ecosystem of alcohol-free businesses in the region, as consumers increasingly seek inclusive spaces that don’t revolve around drinking.
With its second storefront, Monday Morning Bottle Shop continues to position itself as both a specialty retailer and a cultural hub - one that supports sobriety, moderation, and curiosity without judgment. Further details about opening-day programming and tastings are expected to be announced closer to the January launch.
Monday Morning Bottle Shop is located at 4967 Newport Avenue in San Diego's Ocean Beach. For more information, visit mondaymorning-af.com.
Originally published on December 27, 2025.
